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Despite Depressed Ratings for Desperate Housewives ABC Wins Sunday Night

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April 26th, 2010

Scoreboard ABC FOX NBC CBS Uni
Adults 18-49: Rating/Share 2.3/6 2.2/6 2.2/6 1.8/5 0.9/3
Adults 18-34: Rating/Share 1.7/5 2.5/8 1.6/5 1.1/3 0.9/3
Total Viewers (million) 8.47 4.61 6.35 9.02 2.35

ABC took Sunday night with adults 18-49 with a middling 2.3 rating, narrowly edging out FOX and NBC which each scored a 2.2 rating with adults 18-49.  FOX won the night with younger adults 18-34 and CBS won the night with total viewers.

Desperate Housewives and Brothers & Sisters did not set consecutive series lows, but to say they "bounced back" from last week's lows is a bit of a stretch.  Desperate Housewives with a 3.3 preliminary 18-49 rating was barely ahead of last week's series low 3.2 preliminary rating and Brothers & Sisters 2.4 rating with adults 18-49 was two-tenths better than last week's 2.2 rating.

FOX ran new episodes of The Simpsons and American Dad, but it was a repeat of Family Guy that scored its best ratings for the night with a 3.2 rating with adults 18-49.

CBS took the 8pm hour with Amazing Race, but from 9pm-11pm the Hallmark Hall of Fame movie, When Love Is Not Enough: The Lois Wilson Story was hardly watched by adults 18-49 with a 1.2 rating. That was down significantly from the most recent Hallmark  Hall of Fame Movie, A Dog Named Christmas, which scored a 2.1 rating with adults 18-49 on 11/29/09.

NBC was led by Celebrity Apprentice, which was up about 20% from last week to a 3.0 rating between 9p-11p, its best numbers since its season premiere on March 14 scored a 3.2 rating.  It won the 10pm hour  with a 3.3 rating, dominating its broadcast competition.

Nielsen Overnight TV ratings for Sunday, April 25:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 ABC America's Funniest Home Videos 1.7/6 7.40
CBS 60 Minutes 1.6/5 11.20
NBC Dateline NBC 1.1/4 4.11
FOX Til Death 0.8/3 2.24
7:30 FOX The Simpsons (R) 1.2/4 2.74
8:00 CBS Amazing Race 16 3.1/9 10.64
FOX The Simpsons 2.8/8 5.94
NBC Minute To Win It 1.8/5 5.58
ABC Extreme Makeover Home Edition (R) 1.7/5 6.95
8:30 FOX Cleveland Show (R) 2.4/7 5.09
9:00 ABC Desperate Housewives 3.3/8 11.13
FOX Family Guy (R) 3.2/8 6.36
NBC Celebrity Apprentice 2.7/7 7.31
CBS When Love Is Not Enough: The Lois Wilson Story 1.2/3 6.95
9:30 FOX American Dad 2.7/7 5.31
10:00 NBC Celebrity Apprentice 3.3/9 8.39
ABC Brothers & Sisters 2.4/6 8.41
CBS When Love Is Not Enough: The Lois Wilson Story 1.2/3 7.27

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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