via press release:
HLN AND CNN TOP MSNBC IN TOTAL DAY
CNN SURPASSES MSNBC DURING THE DAYTIME (9A-5P); MSNBC IN 4TH PLACE
HLN’sTOPS MSNBC’S FOR AN ENTIRE YEAR AMONG 25-54
FNC DOWN 11% AND MSNBC DOWN 16% IN M-F PRIMETIME DEMO COMPARED TO A YEAR AGO;
GLENN BECK LOSES 28% OF HIS AUDIENCE SINCE JANUARY OF THIS YEAR; OLBERMANN DECLINES 30% FROM A YEAR AGO
CNN DIGITAL NO. 1 NEWS & INFO DESTINATION IN TOTAL MINUTES, VIDEO and MOBILE
CNN: 90.2 million viewers Fox News: 82.3 million viewers MSNBC: 74.8 million viewers
HLN: 79.5 million viewers
**Based on Monthly Unique TV Viewers in April and Latest Monthly Digital Users (March)
For the second time this year (and the 6th time in the past 12 months), HLN has topped MSNBC among 25-54 viewers during total day in April (134k vs. 129k), a 4% advantage. Previously, HLN topped MSNBC among total day demo in January 2010 (131k vs. 123k).
with Robin Meade beat MSNBC’s among 25-54 (188k vs. 115k), a 63 % advantage. This month marks a complete year of monthly demo victories over , as the HLN morning program has topped it competitor every month since April 2009. Additionally, was the only cable news morning program to post a gain among 25-54 (+9%) compared to year ago (188k vs. 173k).
Across the entire cable news weekday line-up, HLN’s TheShow grew the more than any other program among total viewers compared to April 2009, up 31% (610k vs. 465k).
In April, CNN topped MSNBC during the daytime (9am-5pm) in total viewers and in the key demo 25-54 and in total day (6am-6am) among total viewers. In head-to-head comparisons with MSNBC’s daytime non-opinion news programming – CNN was top-rated, posting a 64% advantage among total viewers (465k vs. 284k) and a 69% advantage among 25-54 viewers (122k vs. 72k). MSNBC placed fourth every hour of the day in the demo 25-54, except at 4p where they placed third behind Rick’s List. At 5p(107k) was third behind CNN’s (123k) in the key demo 25-54. In total day among total viewers CNN had 413k vs. MSNBC’s 391k.
MSNBC AND FNC DECLINE
As a the only non-partisan cable news organization, CNN is always impacted more by the ebb and flow of the news cycle, but in April, the partisan nets – FNC and MSNBC -- also experienced declines compared to a year ago. Both networks experienced double-digit demo declines in M-F primetime, where losses stood at -11% for FNC and -16% for MSNBC. Driving the daypart declines were notable losses for FNC’sat 9p (down 19%) and MSNBC’s Olbermann at 8p (down 30%).
Declines were even more substantial for FNC in comparisons to its recent 12-month peak in January 2010. The network’s M-F primetime audience fell by 22% in total viewers (2.949m vs. 2.304m) and is off 25% in the demo 25-54 (795k vs. 596k). Also on the decline was FNC’sGlenn Beck, which has lost 28% of its audience since January in both total viewers and in the key demo (2.955m vs. 2.122m and 806k vs. 577k). It also posted its very first decline versus its own year-ago performance since launching in January 2009 among both total viewers (2.122m vs. 2.276m, down 7%) and 25-54 (577k vs. 616k, down 6%).
Primetime: April 2010 vs. April 2009 (M-F/8-11p)
FNC: down -11% in 25-54 (596k vs. 671k)
MSNBC: down -16% in 25-55 (253k vs. 302k)
On FNC: 8p O’Reilly is down -3% in the demo; at 9pdeclined -19%; and at 10p Greta is down -14% in 25-54.
On MSNBC: 8p Olbermann is down -30% in 25-54; at 9p Maddow -9% and Olbermann at 10p is down-6% in the demo.
Total Day: April 2010 vs. April 2009 (M-Su/6a-6a)
FNC: down -16% in 25-54 (287k vs. 342k)
MSNBC: down -12% in 25-54 (129k vs. 146k)
Daytime: April 2010 vs. April 2009 (M-F/9a-5p)
FNC: -21% in 25-54 (252k vs. 319k)
MSNBC: down -27% in 25-54 (72k vs. 98k)
In March, CNN Digital ranked No. 1 among ALL News and Information sites in several key metrics, beating major News and Information properties such as MSNBC Digital, Yahoo! News and Wikipedia.
§ No. 1 in Video Streams: 130 million total streams, beating No. 2 MSNBC Digital by 11 million streams and No. 3 Yahoo! News by approximately 41 million streams. (Source: Nielsen VideoCensus, Mar-10)
- No. 1 in Total Usage Minutes: 996 million minutes, 45 million more than No. 2 Wikipedia and 367 million more than No. 3 MSNBC Digital.
- No. 1 in Time Per Person: 25.7 minutes, the highest time spent among the top 20 News and Information sites.
- No. 1 in Page Views: 1.5 billion page views, 26% ahead of No. 2 Wikipedia and 87% more than No. 3 MSNBC Digital. (Source: Nielsen Online Netview, Mar-10)
- No. 1 on Mobile: With 14.8 million unique visitors to its mobile site in February, CNN Digital beat the nearest competitor, Yahoo! News by 174%. This is the 38th consecutive month that CNN Digital has topped the news and current events category. (Source: Nielsen MobileMediaView – Feb. 2010. Note: March data not available at the time of this release)
When compared to its cable news competition, CNN Digital topped them all in terms of unique audience. With 38.7 million unique visitors in March, CNN Digital’s audience was 15% larger than MSNBC Digital (33.8 million) and 128% larger than Fox News Digital (17.0 million).