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TV Ratings Monday: Romantically Challenged Down; Chuck Steady

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April 27th, 2010

Scoreboard FOX ABC CBS NBC Uni CW
Adults 18-49: Rating/Share 3.5/10 3.3/9 2.4/7 1.7/5 1.5/4 1.1/3
Adults 18-34: Rating/Share 3.1/9 2.3/7 1.8/5 1.5/4 1.7/5 1.5/4
Total Viewers (million) 9.89 14.46 7.94 5.35 3.95 2.05

Note that Dancing with the Stars was scheduled to run until 9:32pm Eastern time. Ratings adjustments for DWTS (up) and Romantically Challenged (down) are more than typically likely when the final ratings are released later today.

On a night where other than a new episode of Rules of Engagement, CBS aired repeats, Fox edged out ABC for a victory with adults 18-49, and  led by Dancing with the Stars, ABC dominated with total viewers, though with adults 18-49 it was a season low for a DWTS performance show.  Did losing Kate Gosselin cause ABC to take a hit of ~.4 with adults 18-49?

Even with CBS being almost exclusively repeats, NBC could manage no better than fourth place.

ABC's Romantically Challenged dropped to a 2.7 rating.  Last week it premiered with a 3.0 adults 18-49 rating in the preliminary numbers that was adjusted to a 2.9 in the final numbers.

Despite the reruns, CBS's Two and a Half Men and The Big Bang Theory were still a force in the 9pm hour, beating out a new episode of 24 on FOX that scored a 2.8 rating.

Chuck returned to with a 2.1 rating with adults 18-49, exactly the same as its last new episode on April 5.  With a mere 1.6 adults 18-49 rating, Trauma had its best outing since November 30.

At 8pm, House won the hour with a 4.1 adults 18-49, edging out Dancing With the Stars and was the night's top scripted show.

CBS, ABC and NBC all aired repeats in the 10pm hour, with the Castle and CSI: Miami reruns deadlocked with adults 18-49, with Castle winning in total viewers.  It was the most-watched repeat of Castle ever.

Notes from CW on One Tree Hill and Gossip Girl:

One Tree Hill returned to The CW’s Monday night line-up and delivered its best women demos since 1/25/10, in both women 18-34 (2.1/6) and women 18-49 (1.5/4).  TREE HILL was on-par with its last original in adults 18-34 (1.4/4).

Gossip Girl had its largest total audience (2.0 mil), adults 18-49 (1.1/3) and women 18-49 (1.7/4) ratings since 12/7/2009.

GG improved on its previous original telecast (4/12/10) across the board, including 14% in women 18-34 (2.4/7), 21% in women 18-49 (1.7/4), 7% in adults 18-34 (1.5/4), 10% in adults 18-49 (1.1/3) and 10% in total viewers (2.04mil).

The CW had its best Monday since 1/18/10 in women 18-34 (2.3/6), women 18-49 (1.6/4) and adults 18-34 (1.5/4).

Late night info is below the primetime data.

Nielsen overnight ratings for Monday, April 26, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX House 4.1/12 10.62
ABC Dancing with the Stars 4.0/11 19.30
NBC Chuck 2.1/6 5.98
CBS How I Met Your Mother (R) 1.6/5 4.82
CW One Tree Hill 1.0/3 2.06
8:30 CBS Rules of Engagement 2.4/7 6.70
9:00 ABC Dancing with the Stars 5.0/13 21.94
CBS Two and a Half Men (R) 3.0/8 9.69
FOX 24 2.8/7 9.16
NBC Trauma 1.6/4 5.28
CW Gossip Girl 1.1/3 2.04
9:30 CBS The Big Bang Theory (R) 3.5/9 10.57
ABC Romantically Challenged 2.7/7 10.03
10:00 CBS CSI: Miami (R) 2.0/6 7.94
ABC Castle (R) 2.0/6 8.10
NBC Law & Order (R) 1.5/4 4.79

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In Late-Night Metered Markets Monday night:

  • "The Tonight Show with Jay Leno" (3.1/8 in metered-market households) out-delivered CBS's "Late Show with David Letterman" (2.4/6) and ABC's "Nightline (3.2/7) and "Jimmy Kimmel Live" (1.6/5) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; "Late Show," 0.8/3; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.7/4.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/5 with an encore telecast).  In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) tied "Late Late Show" (0.5/3 with an encore telecast).
  • At 1:35 a.m., an encore telecast of "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

You can see TV ratings from other recent Overnight ratings reports here.

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All numbers are Live+SD.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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