TLC CONTINUES RATINGS MOMENTUM; UP DOUBLE-DIGITS IN APRIL
TLC once again posted double-digit increases,achieving 12 consecutive months of month-over-month prime delivery growth in P2+, P25-54, P18-49 and W18-49, ranking as a top 10 network for women in April, and experiencing its highest April prime in five years in HH, W25-54 and W18-49.
Eight new and returning series averaged more than 1M total viewers, and experienced double digits gains vs. the April 10 prime average in key Person and Women demos: Hoarding: Buried Alive(1.3M); Say Yes to the Dress (1.4M). Police Women of Maricopa County (1.3M); LA Ink (1.3M); Little People Big World (1.3M); What Not To Wear (1.1M), 19 Kids and Counting (1.1M) and Four Weddings (1.1 M).
April 10 vs. April 09 Prime
P2+ +12% (923k vs. 826k)
P25-54 +13% (462k vs. 409k)
W25-54 +18% (313k vs. 266k)
W18-49 +17% (320k vs. 274k)
P18-49 +15% (468k vs. 407k)