'

TNT, ESPN Top Cable 18-49 Ratings, As NBA Playoffs, NFL Draft Knock USA Off Peak

Categories: '

Written By

April 27th, 2010


Typically, only when there is big sports competition from other cablers is USA Network's hold on the top spot for cable weekly ratings threatened. This week the NFL Draft and the first round games of the NBA Playoffs were enough to move USA off the top of the list in adults 18-49 ratings, but they hung onto the top spot in average viewership by a slim margin .

TNT, which has the NBA Playoffs (mostly in primetime), got a big boost, up to second in primetime average viewers and first in adults 18-49. While the NBA Playoffs continue, I'd expect TNT to finish on top of adults 18-49, and likely average viewership for many weeks. ESPN received a big boost from the NFL Draft, up to third in average viewership and second in primetime adults 18-49.

Of course, Nickelodeon was number one for total day average cable viewership.

Prime-time Average Viewers (Live+SD) Week of April 19-25, 2010

Network (000s)
USA 2,949
TNT 2,833
ESPN 2,532
HIST 2,160
DSNY 2,131
NAN 2,001
FOXN 1,796
TBSC 1,512
TOON 1,460
A&E 1,398
FAM 1,214
DISC 1,212
HGTV 1,164
TRU 1,159
LIFE 1,113
FX 1,071
SYFY 1,042
FOOD 1,018
TLC 988
CMDY 942
SPK 931
MTV 897
AMC 858
TVLD 794
LMN 792

-
Adults 18-49 Primetime Average (Live+SD)

Network (000s)
TNT 1,501
ESPN 1,335
USA 1,176
HIST 936
TBSC 807
A&E 666
DISC 629
CMDY 595
MTV 569
FAM 567
FX 564
TRU 534
TLC 524
SPK 516
SYFY 490
FOOD 489
NAN 483
DSNY 471
LIFE 470
HGTV 434
ESP2 397
BRAV 392
BET 371
VS 369
VH1 344

-

Total Day Average Viewers (Live+SD)

Network (000s)
NICK 2,156
NAN 1,708
TNT 1,466
DSNY 1,429
USA 1,305
ADSM 1,213
ESPN 1,082
TOON 1,056
FOXN 1,027
HIST 981
TBSC 803
A&E 790
TRU 705
LIFE 683
HGTV 631
DISC 630
FOOD 626
FAM 624
FX 608
MTV 579
SPK 572
CMDY 565
TVLD 560
SYFY 538
NKJR 529

-
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

 
© 2014 Tribune Digital Ventures