USA Top Cable Network in April

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via release:

USA TOP CABLE NETWORK IN APRIL

NEW YORK, NEW YORK – April 27, 2010 – USA was the #1 network in cable prime for the month of April, delivering more P25-54 (1.3 million +28% over #2 TNT), P18-49 (1.19 million +16% over #2 TNT), total viewers (3.02 million +29% over #2 Disney Channel) and households (2.3 million +33% over #2 Disney Channel) than any of its cable competitors while also earning the top basic cable household coverage rating of the month (2.32 +0.52 over #2 Disney Channel). No other cable network delivered over 3 million total viewers or 2 million households in prime.

USA placed 13 of the top 40 telecasts of the month in P25-54, including episodes of USA Originals LAW & ORDER: CRIMINAL INTENT and IN PLAIN SIGHT, the best acquired series on cable, NCIS, and every telecast of WWE MONDAY NIGHT RAW.

  • LAW & ORDER: CRIMINAL INTENT and IN PLAIN SIGHT were the two most watched original dramas of the month on cable among total viewers (IPS #1 3.87 million / CI #2 3.72 million), and households (CI #1 2.93 million / IPS #2 2.93 million).
  • Every telecast of WWE MONDAY NIGHT RAW appeared in the month’s top 40 entertainment telecasts among P25-54 and P18-49, including the most watched telecast of the month with the 10P hour on 3/29/10 at #1 among P18-49 (3.27 million) and households (3.98 million), as well as the only telecast of the month to deliver over 6 million total viewers (6.15 million).
  • USA was home to the two most popular acquired series on cable this month with NCIS and LAW & ORDER: SPECIAL VICTIMS UNIT placing 1st and 2nd, respectively, among P25-54 (NCIS 1.34 million/SVU 1.03 million), total viewers  (NCIS 3.74 million/ SVU 2.50 million), and households (NCIS 2.86 million/ SVU 2.03 million).  These were the only acquired series in cable’s primetime to average over 1 million in P25-54, 3 million total viewers, or 2 million households.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes.  A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

blog comments powered by Disqus