Think your favorite broadcast primetime shows draw more men than women? You might be surprised.
In response to the many discussions in our comments about which broadcast shows skew more male or female, I decided to run some numbers so that folks could see to what extent female viewers outnumber male viewers for almost every show in broadcast primetime.
As I’ve noted many times, except for Fox’s Sunday animated lineup, shows that “skew male” are few and far between. The only non animated shows with more male 18-49 viewers were Chuck, Fringe and 24.
A few things that surprised me. Chuck being so “high” on the list. Would not have guessed that. And American Idol not being nearer the “bottom” of the list, I’m surprised there are relatively that many men watching it.
Enjoy perusing the list.
1.00 = equal ratings for men and women 18-49
below 1.0 = more men
above 1.0 = more women
|Show||Women / Men 18-49|
|Rules Of Engagement||1.04|
|Minute to Win It||1.06|
|Two And A Half Men||1.19|
|Big Bang Theory||1.19|
|How I Met Your Mother||1.21|
|Accidentally On Purpose||1.21|
|Survivor: Heroes v. Villians||1.40|
|Extreme Makeover Home Edition||1.62|
|American Idol – Tues||1.64|
|The Good Wife||1.65|
|American Idol – Wed||1.67|
|Law & Order||1.73|
|Law & Order:SVU||1.84|
|The Vampire Diaries||2.00|
|The Biggest Loser||2.06|
|Brothers & Sisters||2.43|
|One Tree Hill||2.50|
|America’s Next Top Model||3.50|
Note: The list contains the ratio of the ratings for women 18-49 to men 18-49 for the airing of each show in the past week with several caveats: (1) I took the ratings for both repeats and original episodes. Maybe repeats have a different gender skew than originals for the same show, but going back over more than one week was too much work. (2) We only see gender information for shows broadcast on Sunday-Thursday, so no Friday or Saturday shows in the list. (3) This is a ratio of the gender ratings, not the number of men and women viewers. There are slightly more women 18-49 than men 18-49 in the TV population, but the difference is so small I didn’t bother going through an extra step.