U.S. Homes Still Adding More TVs; HD on the Rise
The average American home now has 2.93 TV sets per household, up from 2.86 sets per home in 2009, the largest year-over-year increase since 2006 according to Nielsen’s latest Television Audience Report. This year the number of US homes with three or more TV sets increased to 55%, 28% have two sets and 17% have one set.
There are a lot of cool charts in the Television Audience Report, and I find the long-term growth in HD-Receiveable homes interesting, though it’s still less than 50%. Note: Most of the data in the report appears to be based on estimates from last fall for the 2009-2010 season, so some of the data won’t look new to people who are tracking regularly.