It's all about the merchandising, baby.
via press release:
“THE CANDIDATE COLLECTION” AVAILABLE FOR PURCHASE FOR A LIMITED TIME, BEGINNING TODAY
Custom Fine Art Prints Released as Collector’s Edition
Exclusive vintage portraits from the pilot gallery of ABC’s hit series “Lost” are now on sale. Titled “The Candidate Collection,” each collector retro image will be custom printed on fine art, museum quality rag photo paper with deckled edges.
Featuring the island’s six remaining candidates – Sayid (Naveen Andrews), Jack (Matthew Fox), Hurley (Jorge Garcia), Sawyer (Josh Holloway), Jin (Daniel Dae Kim) and Sun (Yunjin Kim) – the images will each have a hidden “Easter egg” and be available for purchase for 72 hours beginning today at 9:00 a.m., PT. Each image will be available for order as an 11x14 print size. Pricing for each print is $49.99 and $249.99 for the collection of six.
“Lost” fans can purchase the prints by going to www.officialLostphotos.com which is the sole home of all of the cast images from every season of “Lost” going back to the series premiere in 2004.