“The Tonight Show with Jay Leno and “Late Night with Jimmy Fallon” Win Again

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.
via NBC press release:
THE TONIGHT SHOW WITH JAY LENO’ AND ‘LATE NIGHT WITH JIMMY FALLON’ GRAB APRIL 19-23 LATE-NIGHT WINS

JAY DELIVERS BIGGER AUDIENCES THAN THE ABC OR CBS COMPETITION IN EVERY KEY CATEGORY: ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54, AS WELL AS TOTAL VIEWERS; POSTS A 20 PERCENT MARGIN OF VICTORY IN ADULT 18-49 VIEWERS

A WEEK OF JIMMY FALLON ENCORES TOPS ‘LATE LATE SHOW’ FIRST-RUNS AND MOSTLY ORIGINAL ‘KIMMELS’ IN 18-49 AND TOTAL VIEWERS

UNIVERSAL CITY, Calif. – April 29, 2010 – NBC’s late-night lineup has delivered convincing wins for the week of April 19-23, with “The Tonight Show with Jay Leno” beating CBS’s “Late Show with David Letterman” and ABC’s combination of “Nightline” and “Jimmy Kimmel Live” in all key ratings categories: adults, men and women 18-34, 18-49 and 25-54, as well as total viewers.  At 12:35 a.m. ET, a week of “Late Night with Jimmy Fallon” encores topped originals of CBS’s “Late Late Show with Craig Ferguson” in adults 18-49, total viewers and most other key categories.

“Tonight” won the 11:35 p.m. ET hour decisively, generating a 20 percent margin of victory over “Late Show” in adult 18-49 viewers (1.361 million vs. 1.132 million), a 23 percent advantage in total viewers and a 25 percent margin in adult 18-34 viewers.

At 12:35 a.m. ET, encore telecasts of “Late Night with Jimmy Fallon” delivered bigger audiences than CBS’s original “Late Late Show with Craig Ferguson” and ABC’s mostly original “Kimmel” in the key adult 18-49 category, as well as adults, men and women 18-34; men and women 18-49; adults and women 25-54; and total viewers.  Jimmy Fallon’s encores topped “Late Late Show” originals by margins of 24 percent in 18-49 viewers and 39 percent in 18-34 viewers.

To date, Jay Leno has ranked #1 in adult 18-49 rating on 37 of 40 nights versus “Late Show,” including two ties, since returning as host of “Tonight” on March 1.  In total viewers, Jay has ranked #1 on 40 of 40 nights.

For the week of April 19-23, Jay’s average 1.361 million adults 18-49 outscored Letterman’s 1.132 million; in total viewers, Jay’s audience of 3.969 million persons beat Letterman’s 3.230 million; and in adults 18-34, Jay’s 530,000 out-delivered Letterman’s 424,000.  At 12:35 a.m. ET, Jimmy Fallon’s 798,000 adults 18-49 for the week topped Ferguson’s 645,000; in total viewers, Jimmy’s 1.607 million defeated Ferguson’s 1.594 million; and in adults 18-34, Jimmy’s 346,000 out-delivered Ferguson’s 249,000.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of April 19-23. Ratings reflect “live plus same day” data unless otherwise noted.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m. ET

NBC “Tonight,” 1.0 rating, 4 share

CBS “Late Show,” 0.9/4

ABC “Nightline,” 0.9/4

12:05 a.m. ET

ABC “Kimmel,” 0.5/3*

12:35 a.m. ET

NBC “Late Night,” 0.6/3 (in encore telecasts)

CBS “Late Late Show,” 0.5/3

1:35 a.m. ET

NBC “Last Call,” 0.4/3 (in encore telecasts)

TOTAL VIEWERS

11:35 p.m. ET

NBC “Tonight,” 4.0 million viewers

CBS “Late Show,” 3.2 million viewers

ABC “Nightline,” 3.4 million viewers

12:05 a.m. ET

ABC “Kimmel,” 1.5 million viewers*

12:35 a.m. ET

NBC “Late Night,” 1.6 million viewers (in encore telecasts)

CBS “Late Late Show,” 1.6 million viewers

1:35 a.m. ET

NBC “Last Call,” 0.9 million viewers (in encore telecasts)

*Friday’s “Kimmel” was an encore.

SEASON TO DATE

ADULTS 18-49

11:35 p.m. ET

NBC “Tonight Show with Jay Leno,” 1.2/5

CBS “Late Show,” 1.0/4

ABC “Nightline,” 1.0/4

12:05 a.m. ET

ABC “Kimmel,” 0.5/3

12:35 a.m. ET

NBC “Late Night with Jimmy Fallon,” 0.6/4

CBS “Late Late Show,” 0.6/3

1:35 a.m. ET

NBC “Last Call,” 0.4/3

TOTAL VIEWERS

11:35 p.m. ET

NBC “Tonight Show with Jay Leno,” 4.5 million viewers

CBS “Late Show,” 4.0 million viewers

ABC “Nightline,” 3.8 million viewers

12:05 a.m. ET

ABC “Kimmel,” 1.7 million viewers

12:35 a.m. ET

NBC “Late Night with Jimmy Fallon,” 1.5 million viewers

CBS “Late Late Show,” 1.9 million viewers

1:35 a.m. ET

NBC “Last Call,” 0.8 million viewers

SELECTED CABLE RESULTS, WEEK OF APRIL 19-23

NATIONAL ADULT 18-49 RATING

Comedy Central, 11 p.m. ET, “The Daily Show,” 0.8

Comedy Central, 11:30 p.m. ET, “The Colbert Report,” 0.7

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.32 million viewers

TOTAL VIEWERS

Comedy Central, 11 p.m. ET, “The Daily Show,” 1.7 million

Comedy Central, 11:30 p.m. ET, “The Colbert Report,” 1.3 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.9 million

Adult Swim, 12:30-1:30 a.m. ET, 1.2 million

blog comments powered by Disqus