Free of the NFL Draft, most broadcast primetime shows enjoyed a recovery from last Thursday on the first night of May sweeps, as Survivor again lead a CBS ratings win on the night. ABC’s Flash Forward didn’t join in the rebound though, falling 6% from last week to a 1.5 adults 18-49 rating, and was again beaten in that rating by the CW’s Vampire Diaries.
CBS recovered across the board although not to brag worthy levels in the later hours, as Survivor was up 11% vs. last week to a 4.0 adults 18-49 rating, and was the top rated show of the night. CSI was up 7% to a 3.0 rating, and The Mentalist was up 7% to a 3.2 rating.
After the dip from Flash Forward, ABC was in recovery mode as well, Grey’s Anatomy was up 9% to a 3.8 rating vs. its last original on 4/1. Private Practice was up 15% to a 3.0 rating from its last regular timeslot original on 4/1.
Coming off several season lows from last week, NBC’s trends were mostly up, although its absolute numbers in many cases were still weak. Community rose 25% from last week to a 2.0 adults 18-49 rating, and Parks & Recreation matched it at a 2.0 rating, flat vs. its last original episode on 3/25. The Office was up 13% from last week’s season low to a 3.6 rating, and 30 Rock increased 16% from last week to a 2.9 rating. The Marriage Ref recovered by 5% vs. last weeks series low to a 2.0 rating.
Fox didn’t join in the overall updraft on Thursday, as Bones‘ 2.5 adults 18-49 rating was even with last week, and Fringe fell 5% to a 2.0 adults 18-49 rating.
Although beating Flash Forward again, the CW’s Vampire Diaries was flat vs. last week in adults 18-49 (1.6 rating), and women 18-34 (2.4 rating). After hitting season highs last week, Supernatural was even with last week’s preliminary number of a 1.5 women 18-34 rating.
via NBC press note:
In Late-Night Metered Markets Thursday night:
- “The Tonight Show with Jay Leno” (3.1/8 in metered-market households) tied CBS’s “Late Show with David Letterman” (3.1/8) and topped ABC’s combination of “Nightline (3.1/7) and “Jimmy Kimmel Live” (1.4/5) in Nielsen’s 56 metered markets.
- In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; “Late Show,” 0.8/4; “Nightline,” 1.0/4; and “Jimmy Kimmel Live,” 0.4/2.
- At 12:35 a.m., “Late Night with Jimmy Fallon” (1.5/5 in metered-market households) tied CBS’s “Late Late Show with Craig Ferguson” (1.5/5). In the 25 markets with Local People Meters, “Late Night” (0.6/4 in 18-49) out-delivered “Late Late Show” (0.5/3).
- At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.9/4 in metered-market households with an encore telecast and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (Millions)|
|8:00||CBS||Survivor: Heroes v. Villians||3.8||13||11.977|
|CW||The Vampire Diaries||1.6||5||3.455|
|8:30||CBS||Survivor: Heroes v. Villians||4.2||13||13.159|
|NBC||Parks & Recreation||2.0||6||4.266|
|CW||The Vampire Diaries||1.6||5||3.339|
|NBC||The Marriage Ref||2.0||6||4.492|
|NBC||The Marriage Ref||1.9||6||4.299|
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
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