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TV Ratings: FOX Races to Saturday Win with NASCAR's Richmond 400

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May 2nd, 2010

Scoreboard FOX ABC NBC CBS
Adults 18-49 Rating/Share 1.9/9 1.2/4 1.0/4 0.9/3
Total Viewers (million) 5.87 4.34 4.09 4.83

FOX easily won the Saturday broadcast race with NASCAR Sprint Cup's Richmond 400.  The 1.9 adults 18-49 rating between 8p-10p was three-tenths better with adults 18-49 than the typical COPS and America's Most Wanted lineup averaged last week.   Everyone else was up a bit versus last Saturday, too.  Most noticeably ABC,  which fared much better with a repeat of Meet the Fockers (1.3 adults 18-49 rating) than a repeat of Norbit did last week (0.8).

Nielsen overnight ratings for Saturday, May 1, 2010:

Time Net Show 18-49 Rating Viewers (Millions)
8:00 FOX NASCAR Sprint Cup: Richmond 500 (8p-10p) 1.9./9 5.87
ABC Movie: Meet the Fockers (R) (8p-10p) 1.3/5 4.24
NBC Parenthood (R) 0.8/3 2.74
CBS NCIS (R) 0.6/2 3.99
9:00 NBC Law & Order (R) 1.0/4 4.39
CBS The Mentalist (R) 0.9/3 5.03
10:00 NBC Law & Order: SVU (R) 1.3/4 5.13
CBS 48 Hours Mysery 1.2/4 5.47
ABC Castle (R) 1.0/3 4.53

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You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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