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TV Ratings: Conan Boosts 60 Minutes A Little; While ABC Wins A Slow Sunday

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May 3rd, 2010


Scoreboard ABC CBS FOX NBC Uni
Adults 18-49: Rating/Share 2.6/7 2.4/7 2.3/7 2.1/6 1.1/3
Adults 18-34: Rating/Share 1.9/6 1.4/4 2.9/10 1.5/5 1.3/4
Total Viewers (million) 8.978 10.881 5.138 6.196 2.743


Conan O'Brien's appearance boosted 60 Minutes fast affiliate ratings 0.6 ratings points (which vs. last week's anemic ratings is a 38% increase) to a 2.2 adults 18-49 rating.

ABC's Extreme Makeover: Home Edition was even with its last original episode (4/11) with a 2.4 adults 18-49 rating. Continuing to climb back a bit from recent series low ratings, Desperate Housewives was up 12% vs. last week to a 3.7 rating, and Brothers & Sisters was up 4% to a 2.5 rating.

After Conan's 60 Minutes appearance, the rest of the CBS line up was down. Amazing Race fell 6% vs. last week to a 3.0 rating. A special new Cold Case at 9pm drew just a 2.0 rating, and a regular 10pm timeslot Cold Case did little better, drawing a 2.2 rating down 4% from its last original on 4/11.

Fox was all over the map on Sunday. The Simpsons was even with last week's 2.7 adults 18-49 rating. The Cleveland Show was down 4% (vs. 4/11) to a 2.6 rating, and a special 1 hour Family Guy was up 3% (vs. 4/11) to a 3.5 rating.

At 8pm, NBC's Minute To Win It was up 6% from last week to a 1.9 adults 18-49 rating, while Celebrity Apprentice fell 16% vs last week to a 2.6 rating.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 CBS 60 Minutes 2.0 7 12.520
ABC America's Funniest Home Videos 1.6 6 6.239
NBC Dateline NBC 1.0 4 4.826
FOX Til Death 0.7 2 1.948
7:30 CBS 60 Minutes 2.5 8 14.149
ABC America's Funniest Home Videos 1.8 6 7.040
NBC Dateline NBC 1.3 4 5.508
FOX The Simpsons (repeat) 1.0 3 2.426
8:00 CBS The Amazing Race 2.9 9 10.732
FOX The Simpsons 2.7 8 6.057
ABC Extreme Makeover: Home Edition 2.1 6 7.631
NBC Minute To Win It 1.7 5 5.378
8:30 CBS The Amazing Race 3.0 9 10.246
ABC Extreme Makeover: Home Edition 2.7 8 9.625
FOX The Cleveland Show 2.6 7 5.739
NBC Minute To Win It 2.0 6 5.910
9:00 ABC Desperate Housewives 3.7 10 11.966
FOX Family Guy 3.7 10 7.688
NBC Celebrity Apprentice 2.5 7 6.972
CBS Cold Case 2.0 5 9.423
9:30 ABC Desperate Housewives 3.7 10 12.067
FOX Family Guy 3.3 9 6.969
NBC Celebrity Apprentice 2.5 6 6.637
CBS Cold Case 2.1 5 9.830
10:00 ABC Brothers & Sisters 2.7 7 9.083
NBC Celebrity Apprentice 2.6 7 6.783
CBS Cold Case 2.2 6 9.935
10:30 NBC Celebrity Apprentice 2.9 8 7.555
CBS Cold Case 2.3 6 10.210
ABC Brothers & Sisters 2.3 6 8.171

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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