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Cable News Ratings for Monday, May 3, 2010

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May 4th, 2010

Live + Same Day Cable News Daily Ratings for May 3, 2010

P2+ Total Day
FNC – 1,170,000 viewers
CNN – 503,000 viewers
MSNBC – 427,000 viewers
CNBC - 223,000 viewers
HLN - 301,000 viewers

P2+ Prime Time
FNC – 2,240,000 viewers
CNN – 699,000 viewers
MSNBC –841,000 viewers
CNBC – 181,000 viewers
HLN –516,000 viewers

25-54 Total Day
FNC –323,000 viewers
CNN –183,000 viewers
MSNBC –131,000 viewers
CNBC – 72,000 viewers
HLN - 138,000 viewers

25-54 Prime Time
FNC – 636,000 viewers
CNN – 208,000 viewers
MSNBC –225,000 viewers
CNBC – 89,000 viewers
HLN – 169,000 viewers

35-64 Total Day
FNC – 569,000 viewers
CNN – 235,000 viewers
MSNBC 197,000 viewers
CNBC – 108,000 viewers
HLN - 164,000 viewers

35-64 Prime Time
FNC –1,104,000 viewers
CNN – 285,000 viewers
MSNBC –383,000 viewers
CNBC – 114,000 viewers
HLN –288,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,072,000 viewers (348,000) (601,000)
American Morning- 298,000 viewers (156,000) (154,000)
Morning Joe- 451,000 viewers (174,000) (229,000)
Squawk Box- 229,000 viewers (102,000) (123,000)
Morning Express w/ Meade- 286,000 viewers (170,000) (175,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,202,000 viewers (630,000) (1,059,000)
Situation Room—692,000 viewers (246,000) (285,000)
Hardball w/ C. Matthews – 529,000 viewers (155,000) (247,000)
Fast Money – 259,000 viewers (56,000) (139,000)
Showbiz Tonight —222,000 viewers (85,000) (95,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 2,019,000 viewers (423,000) (830,000)
Situation Room—610,000 viewers (235,000) (296,000)
Ed Show —623,000 viewers (191,000) (306,000)
Mad Money —221,000 viewers (67,000) (111,000)
Prime News – 212,000 viewers (94,000) (127,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,831,000 viewers (444,000) (820,000)
John King USA – 504,000 viewers (179,000) (236,000)
Hardball w/ C. Matthews – 683,000 viewers (181,000) (314,000)
Kudlow Report – 164,000 viewers (a scratch w/49,000) (70,000)
Issues - 431,000 viewers (169,000) (251,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 3,088,000 viewers (786,000) (1,398,000)
Campbell Brown – 537,000 viewers (182,000) (221,000)
Countdown w/ K. Olbermann – 989,000 viewers (232,000) (457,000)
Beyond the Barrel - 145,000 viewers (63,000) (84,000)
Nancy Grace – 558,000 viewers (212,000) (326,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,010,000 viewers (638,000) (1,056,000)
Larry King Live —744,000 viewers (217,000) (294,000)
Rachel Maddow Show —881,000 viewers (237,000) (388,000)
Big Mac: Inside McDonalds— 185,000 viewers (99,000) (122,000)
Joy Behar – 590,000 viewers (158,000) (313,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,620,000 viewers (483,000) (857,000)
Anderson Cooper 360 — 818,000 viewers (226,000) (340,000)
Countdown w/ K. Olbermann – 654,000 viewers (206,000) (305,000)
Bio: Dave Thomas – 214,000 viewers (105,000) (137,000)
Nancy Grace –428,000 viewers (147,000) (241,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor - 1,265,000 viewers (405,000) (701,000)
Anderson Cooper 360 – 577,000 viewers (199,000) (295,000)
Rachel Maddow Show —469,000 viewers (149,000) (277,000)
Mad Money – a scratch w/61,000 viewers (a scratch w/35,000) (a scratch w/44,000)
Showbiz Tonight-- 388,000 viewers (181,000) (200,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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