“Wizards of Waverly Place” Paces Disney Channel To Weekly Win in Key Kids’ Demos

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via release:

Weekly Ratings Highlights for April 26-May 2, 2010 – Final National Ratings

Disney Channel is TV’s No. 1 Network in Total Day in Tweens 9-14,

and Ranks No. 1 in Prime in Kids 6-11, Tweens 9-14 and Kids 6-14

Delivers 2 of TV’s Top 5 Telecasts in Kids 6-11, and 2 of the Top 4 in Kids 6-14

Playhouse Disney’s “Mickey Mouse Clubhouse” Ranks Among

TV’s Top 10 Programs in Target Kids 2-5 Demo

Week of April 26, 2010

Disney Channel was TV’s No. 1 network in Total Day in Tweens 9-14 (432,000/1.8 rating – tie), and ranked No. 1 in Prime in Kids 6-11 (880,000/3.6 rating) and Tweens 9-14 (720,000/3.0 rating). In Prime, this week marked the net’s 261st consecutive win in Kids 6-11, and 257th victory out of 258 weeks in Tweens 9-14. Among Kids 6-14, Disney Channel’s dominance of Prime extended to 261 straight weeks.

  • In Kids 6-11, Disney Channel delivered 2 of TV’s Top 5 telecasts for the week: ““Wizards of Waverly Place” (No. 2 – 1.5 million/6.3 rating, Fri., 8:30 – 9:00 p.m.) and “Good Luck Charlie” (No. 5 – 1.5 million/6.0 rating, Sun., 8:30 – 8:55 p.m.).
  • In Kids 6-14, Disney Channel held 2 of TV’s Top 4 telecasts: “Good Luck Charlie” (No. 3 – 2.0 million/5.5 rating, Sun., 8:30 – 8:55 p.m.) and “Wizards of Waverly Place” (No. 4 – 2.0 million/5.4 rating, Fri., 8:30 – 9:00 p.m.).
  • Playhouse Disney’s “Mickey Mouse Clubhousewas the week’s No. 9 TV program in target preschoolers aged 2-5 (596,000/3.6 rating).

Source:  Nielsen Media Research (National Ratings, Live + Same Day, 4/26-5/2/10). Ranks based on 000s, then rating, unless otherwise noted.

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