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Cable News Ratings for Tuesday, May 4, 2010

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May 5th, 2010

Live + Same Day Cable News Daily Ratings for May 4, 2010

P2+ Total Day
FNC – 1,204,000 viewers
CNN – 595,000 viewers
MSNBC – 436,000 viewers
CNBC - 219,000 viewers
HLN - 347,000 viewers

P2+ Prime Time
FNC – 1,998,000 viewers
CNN – 833,000 viewers
MSNBC –871,000 viewers
CNBC – 189,000 viewers
HLN –687,000 viewers

25-54 Total Day
FNC –318,000 viewers
CNN –226,000 viewers
MSNBC –122,000 viewers
CNBC – 65,000 viewers
HLN - 163,000 viewers

25-54 Prime Time
FNC – 477,000 viewers
CNN – 265,000 viewers
MSNBC –210,000 viewers
CNBC – 91,000 viewers
HLN – 261,000 viewers

35-64 Total Day
FNC – 535,000 viewers
CNN – 295,000 viewers
MSNBC 206,000 viewers
CNBC – 112,000 viewers
HLN - 178,000 viewers

35-64 Prime Time
FNC –888,000 viewers
CNN – 376,000 viewers
MSNBC –408,000 viewers
CNBC – 93,000 viewers
HLN –331,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,054,000 viewers (372,000) (611,000)
American Morning- 552,000 viewers (228,000) (315,000)
Morning Joe- 420,000 viewers (126,000) (213,000)
Squawk Box- 174,000 viewers (80,000) (86,000)
Morning Express w/ Meade- 315,000 viewers (199,000) (174,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,084,000 viewers (532,000) (875,000)
Situation Room—769,000 viewers (301,000) (358,000)
Hardball w/ C. Matthews – 589,000 viewers (146,000) (228,000)
Fast Money – 280,000 viewers (71,000) (172,000)
Showbiz Tonight —228,000 viewers (109,000) (115,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,865,000 viewers (360,000) (721,000)
Situation Room—795,000 viewers (356,000) (410,000)
Ed Show —679,000 viewers (149,000) (308,000)
Mad Money —193,000 viewers (69,000) (140,000)
Prime News – 324,000 viewers (155,000) (177,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,573,000 viewers (378,000) (707,000)
John King USA – 646,000 viewers (279,000) (355,000)
Hardball w/ C. Matthews – 629,000 viewers (132,000) (249,000)
Kudlow Report – 194,000 viewers (68,000) (123,000)
Issues - 408,000 viewers (180,000) (229,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 2,436,000 viewers (589,000) (1,059,000)
Campbell Brown – 602,000 viewers (208,000) (284,000)
Countdown w/ K. Olbermann – 910,000 viewers (182,000) (390,000)
Marijuana Inc. - 157,000 viewers (89,000) (89,000)
Nancy Grace – 645,000 viewers (244,000) (301,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 1,888,000 viewers (424,000) (828,000)
Larry King Live —944,000 viewers (263,000) (383,000)
Rachel Maddow Show —959,000 viewers (230,000) (475,000)
New Age of Wal Mart — 214,000 viewers (106,000) (85,000)
Joy Behar – 811,000 viewers (268,000) (365,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,666,000 viewers (413,000) (774,000)
Anderson Cooper 360 — 951,000 viewers (324,000) (458,000)
Countdown w/ K. Olbermann – 743,000 viewers (217,000) (359,000)
Bio: Sears– 197,000 viewers (78,000) (105,000)
Nancy Grace –621,000 viewers (280,000) (338,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor - 1,525,000 viewers (489,000) (825,000)
Anderson Cooper 360 – 524,000 viewers (192,000) (252,000)
Rachel Maddow Show —528,000 viewers (238,000) (308,000)
Mad Money – a scratch w/66,000 viewers (a scratch w/38,000) (a scratch w/44,000)
Showbiz Tonight-- 466,000 viewers (194,000) (266,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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