Telefutura Is Once Again America's #2 Spanish-Language Network in Spanish-Language Primetime, Beating Telemundo

Categories: Network TV Press Releases

Written By

May 5th, 2010

via press release:

TELEFUTURA IS ONCE AGAIN AMERICA’S #2 SPANISH-LANGUAGE NETWORK IN SPANISH-LANGUAGE PRIMETIME, BEATING TELEMUNDO

Network’s Hit Novela “Vecinos” Delivers 1.8 Million Total Viewers 2+, 1.2 Million Adults 18-49, Over 700,000 Adults 18-34 and Over 800,000 Persons 12-34, Making it the Highest-Ranked Finale in the History of the Network

“Las Muñecas de la Mafia” Becomes Highest-Ranked Series or Novela Premiere in TeleFutura’s History Averaging 1.5 Million Total Viewers 2+, 1.0 Million Adults 18-49, Nearly 700,000 Adults 18-34 and Over 750,000 Persons 12-34

TeleFutura Beats Telemundo Stations in Primetime in Top Markets Across the Nation in Key Demos


MIAMI, FL, MAY 5, 2010 – TeleFutura, one of the largest Spanish-language networks in the U.S. and the ideal entertainment alternative for Hispanics across the nation, once again is the #2 Spanish-language network in America in Spanish-language primetime from 7:00pm-11:00pm on Monday night, beating Telemundo among all key demographics. On this night, the network delivered blockbuster audience figures with the highly anticipated finale of its novela “Vecinos” (Neighbors) and the premiere of the hit series “Las Muñecas de la Mafia” (The Mafia Dolls), the highest-rated finale and premiere in the network’s history, respectively.

TeleFutura vs. Telemundo

Monday, May 3, 2010, Spanish-Language Primetime

7:00pm-11:00pm Average Audience

DEMOGRAPHICS TELEFUTURA TELEMUNDO TF % ADV.
Total Viewers 2+ 1,249,000 1,087,000 +15%
Adults 18-49 758,000 643,000 +18%
Women 18-49 339,000 327,000 +4%
Men 18-49 419,000 316,000 +33%
Adults 18-34 463,000 351,000 +32%
Women 18-34 184,000 161,000 +14%
Men 18-34 279,000 190,000 +47%
Persons 12-34 521,000 459,000 +14%

“We are extremely excited that our viewers have delivered yet another hit for TeleFutura,” said Bert Medina, senior vice president and operating manager, TeleFutura Network. “The success of ‘Las Muñecas de la Mafia’ on the heels of our current primetime smash hit ‘El Capo’ and our stellar movie line-up are propelling our growth further in primetime and fulfilling our commitment to our viewers and advertising partners.”

Additional Highlights

  • The successful half-hour grand finale of “Vecinos” generated 1.8 million Total Viewers 2+, 1.2 million Adults 18-49, 719,000 Adults 18-34 and 806,000 Persons 12-34; the highest-ranked novela finale in the history of the network.
  • Meanwhile, the successful premiere of “Las Muñecas de la Mafia” was the highest-ranked series or novela premiere in TeleFutura’s history, averaging 1.5 million Total Viewers 2+, 1.0 million Adults 18-49, 691,000 Adults 18-34 and 754,000 Persons 12-34.
  • “Vecinos” and “Las Muñecas de la Mafia” positioned TeleFutura as the #2 Spanish-language network in the Monday 10pm-11pm hour, beating Telemundo’s “¿Dónde Está Elisa?” among key demographics:

TeleFutura’s “Vecinos” and “Las Muñecas de la Mafia”

vs. Telemundo’s “¿Dónde Está Elisa?”

Monday, May 3, 2010, 10:00pm-11:00pm

Average Audience

DEMOGRAPHICS TELEFUTURA’S
“VECINOS” AND “LAS MUÑECAS DE LA MAFIA”
TELEMUNDO’S

“¿DÓNDE ESTA ELISA?”

TF % ADV.
Adults 18-49 1,081,000 1,020,000 +6%
Men 18-49 564,000 477,000 +18%
Adults 18-34 702,000 619,000 +13%
Men 18-34 392,000 307,000 +28%
Persons 12-34 774,000 748,000 +3%

Source: The Nielsen Company, NPM (05/03/10) 10:00pm-11:00pm, “Vecinos” aired 10:00pm-10:23pm, “Las Muñecas de la Mafia” aired 10:23-11:00pm. Spanish-language Primetime defined as 7:00pm-11:00pm. TeleFutura’s top ranked novela of all-time based on (01/14/02-05/03/10), prior to 02/27/06 based on NHPM.  Live+SD.

Local Markets

  • Locally, TeleFutura beat Telemundo in Spanish-language broadcast prime (7:00-11:00pm) among key demos in the following markets:
    • Total Viewers 2+ in Los Angeles, New York, Miami, Houston, Dallas, Phoenix, San Francisco and Sacramento
    • Adults 18-49 in Los Angeles, Miami, Houston, Dallas, Phoenix, San Francisco and Sacramento
    • Adults 18-34 and Persons 12-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento
  • Locally, TeleFutura’s finale of “Vecinos” out-performed Telemundo in the time period among Total Viewers 2+, Adults 18-49, Adults 18-34 andPersons 12-34 in Los Angeles, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento.
  • Locally, TeleFutura’s premiere of “Las Muñecas de la Mafia” out-performed Telemundo from 10:30-11:00pm in the following markets:
    • Total Viewers 2+ in Los Angeles, Miami, Houston, Dallas, Phoenix and Sacramento
    • Adults 18-49 in Los Angeles, Miami, Houston, Dallas, Chicago, Phoenix and Sacramento
    • Adults 18-34 in Los Angeles, Miami, Houston, Dallas, Chicago, Phoenix and Sacramento
    • Persons 12-34 in Los Angeles, Miami, Houston, Dallas, Chicago, Phoenix and Sacramento

Source: The Nielsen Company, NSI (05/03/10), “Vecinos” aired 10:00-10:30pm ET/PT, 9-9:30 Central. “Las Muñecas de la Mafia” aired 10:30-11pm ET/PT, 9:30-10pm Central. Spanish-language Primetime defined as 7-11pm ET/PT, 6-10pm Central.  Live+SD.

 
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