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TV Ratings: Idol, Glee Quieter, Still Win; Idol, NCIS Pair, Dancing Hit Lows

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May 5th, 2010


ABC's Lost was scheduled to run from 9:00-10:02pm Eastern, and V from 10:02-11:00pm. There is a greater than usual likelihood that Lost (up) and V (down) will have their ratings adjusted in the final ratings available later today. Also, American Idol overran a minute or two into the 9pm hour. Expect adjustments to it and Glee.

Scoreboard FOX NBC ABC CBS Uni CW
Adults 18-49: rating/Share 5.5/15 3.0/8 2.8/8 2.8/8 1.5/4 0.5/2
Adults 18-34: Rating/Share 4.9/15 2.3/7 2.2/7 1.7/5 1.7/5 0.7/2
Total Viewers (million) 14.485 7.549 9.002 13.997 3.494 1.348


The all singing pair of American Idol and Glee were quieter in the ratings yet again, but still had an easy time dominating the adults 18-49 ratings on Tuesday night.

On the night Fox still towered over the competition but its 5.5 adults 18-49 rating overall was down 7% from last week's 5.9 rating. American Idol's fast affiliate 6.0 adults 18-49 rating was down 9% from last week's 6.6, to its lowest 18-49 rating since July 23, 2002, and Glee's 4.9 rating was down 6% from last week.

More American Idol ratings low notes: Lowest adults 18-34 ratings ever, and lowest household rating, average viewership and adults 25-54 rating since August 27, 2002.

For the season to date, American Idol is down 8% in adults 18-49, and 7% in adults 18-34 and average viewership.

Dancing with the Stars is certainly getting some good PR this season, but its Tuesday 2.4 adults 18-49 rating was again tied for a series low with last week. Lost perked up a bit vs. its last original episode on 4/20, rising 5% to a 3.9 rating. Likely benefiting from a new Lost lead-in, and its overrun, V was up 16% from last week to a 2.2 adults 18-49 rating.

CBS' NCIS pair had a bad night. NCIS fell 11% from last week to a 3.1 rating, its season low for an original episode. NCIS:LA fell 13% from last week to a series low 2.8 adults 18-49 rating. The Good Wife recovered 9% from last week's series low to a 2.4 rating.

Only NBC improved overall vs. last week, with Biggest Loser up 14% to a 3.2 rating, and Parenthood up 8% to a 2.6 rating, again topping the 10pm hour.

The kids at 90210 had a bummer of a night, falling to just a 1.1 rating in CW's target women 18-34 demo, down 21% from last week.

via NBC press note:

In Late-Night Metered Markets Tuesday night:

  • "The Tonight Show with Jay Leno" (3.1/8 in metered-market households) out-rated CBS's "Late Show with David Letterman" (2.9/7) and ABC's combination of "Nightline (3.0/7) and "Jimmy Kimmel Live" (1.6/5) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/5; "Late Show," 0.8/4; "Nightline," 1.3/5; and "Jimmy Kimmel Live," 0.7/4.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/3).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX American Idol 5.6 18 16.022
CBS NCIS 3.0 9 14.366
NBC The Biggest Loser 2.6 8 7.298
ABC Dancing with the Stars Results 2.2 7 11.156
CW 90210 0.7 2 1.654
8:30 FOX American Idol 6.5 18 18.147
CBS NCIS 3.2 9 15.302
NBC The Biggest Loser 2.9 8 7.465
ABC Dancing with the Stars Results 2.7 7 12.680
CW 90210 0.7 2 1.585
9:00 FOX Glee (~9:02 start) 5.0 13 12.272
ABC Lost 3.8 10 9.589
NBC The Biggest Loser 3.5 9 9.090
CBS NCIS:LA 2.9 8 14.177
CW Life Unexpected (repeat) 0.4 1 1.127
9:30 FOX Glee (~9:02 start) 4.9 12 11.500
ABC Lost 3.9 10 9.418
NBC The Biggest Loser 3.7 9 9.533
CBS NCIS:LA 2.8 7 14.264
CW Life Unexpected (repeat) 0.4 1 1.025
10:00 NBC Parenthood 2.6 7 6.206
CBS The Good Wife 2.4 7 13.126
ABC V (10:02 start) 2.3 7 5.894
10:30 NBC Parenthood 2.5 7 5.704
CBS The Good Wife 2.3 7 12.744
ABC V 2.0 6 5.276

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You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted ViewingProgram ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

 
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