“Mythbusters” Finishes Strong With Men On Wednesday

via press release:


— Discovery finishes #2 in cable for Men 18-49, with strong lineup
including premiere of Worst Case Scenario with Bear Grylls on May 5 —

The Wednesday, May 5, 2010 premiere episode of MYTHBUSTERSMythssion Control, was the #1 non-sports primetime (8P-11P) cable program among men (M25-54, M18-49 and M18-34) delivery.  It finished #2 overall (no exclusions), coming in second only to the NBA Playoffs on TNT.

It was a strong night all around for Discovery, with the network finishing #2 in cable among men 18-49 delivery, behind TNT, hosting the NBA Playoffs.  Among men 25-54, Discovery was #3 overall, and the season premiere of WORST CASE SCENARIO with Bear Grylls finished as the #4 & #5 non-sports, non-fiction cable programs in its time slot (10 and 10:30 PM).

MYTHBUSTERS surpassed several primetime broadcast telecasts on May 5, bringing in more men than several programs on ABC, FOX and NBC, including:  ABC’s The Middle for M25-54 and M18-49; ABC’s Happy Town for M25-54 and M18-49; FOX’s Lie to Me for M18-49 and NBC’s Mercy for M25-54 and M18-49.

Source:  NHI.  Live+SD AA(000).

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