HOLY CATFIGHT! BRAVO'S "THE REAL HOUSEWIVES OF NEW YORK CITY" SCORES HIGHEST RATED NON-REUNION EPISODE EVER
Bravo "Talk Bubble” Earns Double Digit Week-Over-Week Gains
"Watch What Happens Live” Outperfoms "Chelsea Lately” and "Lopez Tonight” For Fourth Consecutive Week and "The Daily Show" Among Adults 18-49
NEW YORK – May 7, 2010 – It's never a dull day in Manhattan, and as the drama escalates on "The Real Housewives of New York City,” so do the ratings. This week's episode of "The Real Housewives of New York City” scored the highest rated non-reunion episode of the entire series among all key demographics, according to Nielsen Media Research. The episode delivered 1.57 million adults 18-49 and 2.25 million total viewers, up 18 percent across the board versus the previous week and pacing to be the highest rated season for the series, averaging 1.27 million adults 18-49 and 1.87 million total viewers through ten episodes.
Additionally, the Bravo "Talk Bubble” saw substantial week-over-week gains during last night's "The Real Housewives of New York City” episode, garnering a 53 percent increase in page views, 37 percent increase in video streams, and a 29 percent increase in uniques, versus the prior week. The "Real Housewives of New York City” mobile site also logged its best premiere day to-date, with an 89 percent increase in uniques and a 65 percent increase in page views versus the previous week. (Source: Omniture SiteCatalyst Talkbubble online and mobile 5/6/10 vs. 4/29/10)
The network has also seen a surge on Twitter due to the "Talk Bubble,” with an increase of 30 percent since the launch of the weekly "Talk Bubble” on March 4. The #RealHousewives on Twitter has trended - worldwide - every single week since during season three, and #RealHousewives usage has quadrupled since the "Talk Bubble” went weekly.
Bravo's late-night watercooler sensation "Watch What Happens: Live” continues to surpass the competition, beating E!'s "Chelsea Lately” and TBS's "Lopez Tonight” by double digits for four consecutive weeks with 810,000 adults 18-49 and 1.13 total viewers. And – for the first time – this week's episode outscored Comedy Centrals' late night staple "The Daily Show” among the coveted 18-49 demo.
Source: Nielsen Media Research, LS data through 5/06/10 WWHL 4/15/10, 4/22/10, 4/29/10, 5/06/10 premiere average vs. Lopez Tonight and Chelsea Lately 4/15/10, 4/22/10, 4/29/10, 5/06/10 11P episode average, P18-49, P25-54, total viewers, Daily Show: head-to-head episodes.
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