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TV Ratings: Survivor Again Ratings Hero As CBS Wins; Flash Forward Keeps Falling

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May 7th, 2010


Scoreboard CBS ABC NBC FOX Uni CW
rating/Share: Adults 18-49 3.5/10 2.6/8 2.4/7 2.3/7 1.6/5 1.4/4
Rating/Share: Adults 18-34 2.0/7 2.3/8 2.4/8 1.9/6 1.7/6 1.6/8
Total Viewers (million) 13.904 7.927 5.167 7.364 3.721 2.943


Survivor: Heroes v. Villians was again the adults 18-49 ratings hero and lead the CBS win on Thursday night. On a fairly even night for the broadcast networks, the one constant was Flash Forward falling yet again, down 19% to a series low 1.3 adults 18-49 rating.

At the top of the overall ratings on Thursday, CBS was up slightly overall vs. last week. Survivor, the highest rated show of the night, was down 2% to a 4.0 adults 18-49 rating. While CSI (3.1 rating) and The Mentalist (3.3 rating) were each up 3% vs. last week.

While Flash Forward plunged, ABC's later hours were just nicked both Grey's Anatomy (3.7 rating) and Private Practice (2.8 rating) were down 3% from last week.

NBC was even overall vs. last week, but individual shows had their ups and downs. Community was up 5% from last week to a 2.0 adults 18-49 rating, while Parks & Recreation was even with a 1.9 rating. The Office was down 3% to a 3.5 rating, and 30 Rock was even with a 2.7 rating. The Marriage Ref, recovering from its season low last week, was up 16% to a 2.2 rating.

Fox was even overall vs. last week, while Bones was down 4% to a 2.5 rating and Fringe was up 10% to a 2.2 rating.

Is it still news when The Vampire Diaries beats Flash Forward in adults 18-49? This week it wasn't even close, as Vampire Diaries 1.6 adults 18-49 rating (even vs. last week) towered over FF. It's 2.6 rating for CW's target women 18-34 was up two tenths from last week. The news on Supernatural wasn't so good though, it fell a tenth of a ratings point to a 1.4 rating in CW's target women 18-34 ratings.

via NBC press note:

In Late-Night Metered Markets Thursday night:

  • "The Tonight Show with Jay Leno" (3.2/8 in metered-market households) topped CBS's "Late Show with David Letterman" (3.1/8) and ABC's combination of "Nightline (3.5/8) and "Jimmy Kimmel Live" (1.6/5) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.2/5; "Late Show," 0.9/4; "Nightline," 1.3/5; and "Jimmy Kimmel Live," 0.7/4.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.6/6). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) out-delivered "Late Late Show" (0.6/3).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/4 in adults 18-49 in the 25 markets with local people meters.
Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millions)
CBS Survivor: Heroes v. Villians 3.8 13 12.266
8:00 FOX Bones 2.4 8 8.490
NBC Community 2.0 7 4.488
CW The Vampire Diaries 1.6 6 3.426
ABC FlashForward 1.3 4 4.806
8:30 CBS Survivor: Heroes v. Villians 4.3 14 13.358
FOX Bones 2.6 8 9.272
NBC Parks & Recreation 1.9 6 4.107
CW The Vampire Diaries 1.6 5 3.316
ABC FlashForward 1.3 4 4.693
9:00 ABC Grey's Anatomy 3.5 10 10.194
NBC The Office 3.5 10 6.847
CBS CSI 3.1 9 13.900
FOX Fringe 2.2 6 5.921
CW Supernatural 1.2 3 2.537
9:30 ABC Grey's Anatomy 3.9 11 11.282
CBS CSI 3.2 9 14.440
NBC 30 Rock 2.7 7 5.564
FOX Fringe 2.1 6 5.773
CW Supernatural 1.2 3 2.495
10:00 CBS The Mentalist 3.3 9 14.786
ABC Private Practice 2.9 8 8.562
NBC The Marriage Ref 2.2 6 5.162
10:30 CBS The Mentalist 3.3 10 14.673
ABC Private Practice 2.8 8 8.027
NBC The Marriage Ref 2.1 6 4.834

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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