|Rating/Share: Adults 18-49||3.5/10||2.6/8||2.4/7||2.3/7||1.6/5||1.4/4|
|Rating/Share: Adults 18-34||2.0/7||2.3/8||2.4/8||1.9/6||1.7/6||1.6/8|
|Total Viewers (million)||13.904||7.927||5.167||7.364||3.721||2.943|
: Heroes v. Villians was again the adults 18-49 ratings hero and lead the CBS win on Thursday night. On a fairly even night for the broadcast networks, the one constant was Flash Forward falling yet again, down 19% to a series low 1.3 adults 18-49 .
At the top of the overall ratings on Thursday, CBS was up slightly overall vs. last week. , the highest rated show of the night, was down 2% to a 4.0 adults 18-49 rating. While (3.1 rating) and The (3.3 rating) were each up 3% vs. last week.
While Flash Forward plunged, ABC's later hours were just nicked both's (3.7 rating) and (2.8 rating) were down 3% from last week.
NBC was even overall vs. last week, but individual shows had their ups and downs.was up 5% from last week to a 2.0 adults 18-49 rating, while Parks & Recreation was even with a 1.9 rating. The was down 3% to a 3.5 rating, and was even with a 2.7 rating. The Marriage Ref, recovering from its season low last week, was up 16% to a 2.2 rating.
Fox was even overall vs. last week, whilewas down 4% to a 2.5 rating and was up 10% to a 2.2 rating.
Is it still news when Thebeats Flash Forward in adults 18-49? This week it wasn't even close, as 1.6 adults 18-49 rating (even vs. last week) towered over FF. It's 2.6 rating for CW's target women 18-34 was up two tenths from last week. The news on wasn't so good though, it fell a tenth of a ratings point to a 1.4 rating in CW's target women 18-34 ratings.
via NBC press note:
In Late-Night Metered Markets Thursday night:
- "Thewith Jay Leno" (3.2/8 in metered-market households) topped CBS's " with David Letterman" (3.1/8) and ABC's combination of " (3.5/8) and "Jimmy Kimmel Live" (1.6/5) in Nielsen's 56 metered markets.
- In the 25 markets with Local People Meters, adult 18-49 results were: “Thewith Jay Leno,” 1.2/5; " ," 0.9/4; " ," 1.3/5; and "Jimmy Kimmel Live," 0.7/4.
- At 12:35 a.m., "Late Night with Jimmy Fallon" (1.6/5 in metered-market households) tied CBS's "Latewith Craig Ferguson" (1.6/6). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) out-delivered "Late " (0.6/3).
- At 1:35 a.m., "with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/4 in adults 18-49 in the 25 markets with local people meters.
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (Millions)|
|CBS||: Heroes v. Villians||3.8||13||12.266|
|8:30||CBS||: Heroes v. Villians||4.3||14||13.358|
|NBC||Parks & Recreation||1.9||6||4.107|
|NBC||The Marriage Ref||2.2||6||5.162|
|NBC||The Marriage Ref||2.1||6||4.834|
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with agame, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
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