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Cable News Ratings for Friday, May 7, 2010

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May 10th, 2010

Live + Same Day Cable News Daily Ratings for May 7, 2010

P2+ Total Day
FNC – 1,121,000 viewers
CNN – 434,000 viewers
MSNBC – 361,000 viewers
CNBC - 267,000 viewers
HLN - 287,000 viewers

P2+ Prime Time
FNC – 1,998,000 viewers
CNN – 545,000 viewers
MSNBC –708,000 viewers
CNBC – 214,000 viewers
HLN –477,000 viewers

25-54 Total Day
FNC –303,000 viewers
CNN –155,000 viewers
MSNBC –100,000 viewers
CNBC – 85,000 viewers
HLN - 127,000 viewers

25-54 Prime Time
FNC – 509,000 viewers
CNN – 158,000 viewers
MSNBC –175,000 viewers
CNBC – 100,000 viewers
HLN – 143,000 viewers

35-64 Total Day
FNC – 528,000 viewers
CNN – 198,000 viewers
MSNBC 174,000 viewers
CNBC – 141,000 viewers
HLN - 149,000 viewers

35-64 Prime Time
FNC –915,000 viewers
CNN – 223,000 viewers
MSNBC –355,000 viewers
CNBC – 132,000 viewers
HLN –210,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,055,000 viewers (356,000) (583,000)
American Morning- 361,000 viewers (170,000) (187,000)
Morning Joe- 416,000 viewers (102,000) (211,000)
Squawk Box- 267,000 viewers (92,000) (158,000)
Morning Express w/ Meade- 308,000 viewers (178,000) (198,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 1,900,000 viewers (482,000) (869,000)
Situation Room—497,000 viewers (136,000) (188,000)
Hardball w/ C. Matthews – 518,000 viewers (199,000) (209,000)
Fast Money (5:00 – 5:30pm) – 310,000 viewers (71,000) (150,000)
Options Action (5:30 – 6:00pm) – 262,000 viewers (94,000) (160,000)
Showbiz Tonight —183,000 viewers (111,000) (112,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,819,000 viewers (406,000) (709,000)
Situation Room—489,000 viewers (198,000) (223,000)
Ed Show —500,000 viewers (124,000) (212,000)
Mad Money —211,000 viewers (91,000) (132,000)
Prime News – 226,000 viewers (110,000) (121,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,302,000 viewers (327,000) (614,000)
John King USA – 409,000 viewers (157,000) (193,000)
Hardball w/ C. Matthews – 499,000 viewers (91,000) (213,000)
Kudlow Report – 183,000 viewers (63,000) (67,000)
Issues - 342,000 viewers (125,000) (199,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 2,554,000 viewers (659,000) (1,187,000)
Campbell Brown – 492,000 viewers (136,000) (187,000)
Countdown w/ K. Olbermann – 883,000 viewers (202,000) (429,000)
The Apprentice - 207,000 viewers (77,000) (112,000)
Nancy Grace – 589,000 viewers (161,000) (274,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 1,720,000 viewers (482,000) (795,000)
Larry King Live —530,000 viewers (128,000) (191,000)
Rachel Maddow Show —831,000 viewers (172,000) (402,000)
The Apprentice — 301,000 viewers (138,000) (184,000)
Joy Behar – 555,000 viewers (150,000) (210,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,716,000 viewers (384,000) (761,000)
Anderson Cooper 360 — 611,000 viewers (210,000) (291,000)
Who Do You Think You Are – 411,000 viewers (151,000) (232,000)
Til Debt Do Us Part– 135,000 viewers (83,000) (100,000)
Nancy Grace –318,000 viewers (125,000) (159,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor - 1,511,000 viewers (487,000) (771,000)
Anderson Cooper 360 – 532,000 viewers (214,000) (288,000)
MSNBC Investigates —268,000 viewers (144,000) (143,000)
Mad Money – a scratch w/66,000 viewers (a scratch w/49,000) (54,000)
Showbiz Tonight-- 365,000 viewers (119,000) (173,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2009 The Nielsen Company. All Rights Reserved.

 
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