Updated: HuffPo Touts CNN's "Major Ratings Victories" Last Week; Really?

Categories: Cable News Ratings

Written By

May 10th, 2010


If you read the Huffington Post, you'd think that CNN had a turned its recent ratings doldrums around during the oil leak/Euro-stock market meltdown/Times Square bombs/British election/flood jam packed news bonanza that was last week.

A funny thing happened on cable news last week: CNN — yes, the beleaguered, ratings-starved, down the middle cable news network that just can't find an audience — scored major ratings victories over Fox News and MSNBC.

Really? Major ratings victories?

  • "Anderson Cooper 360" regularly beat the 10PM repeat of MSNBC's "Countdown with Keith Olbermann"
  • "Campbell Brown" even topped the original "Countdown" run on Tuesday
  • "John King USA" saw its best numbers since it launched, and beat MSNBC's "Hardball" rerun three days in a row.

When topping repeats with live shows are "major ratings victories" the sound of scraping the bottom of the PR barrel is loud and clear. There are more "major victories" to read about at HuffPo.

While CNN, as usual, increased its ratings during the big news week, its week's position in total day (#2 to Fox News) and prime time (#3 to Fox News and MSNBC, and not far ahead of HLN) were where they've been for several months.

As I've pointed out many times, not too long ago during big news weeks, CNN would move to the top of the cable news rankings. Last week they didn't even move up to second in primetime.

Here are the weekday averages from last week:

Total Day (24 hour) averages (5/3-5/7)

Network P2+ (000) A 25-54 (000)
FOXN 1,195 316
CNN 504 180
MSNBC 419 118
HLN 319 144
CNBC 239 72

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Primetime (8-11pm) averages (5/3-5/7)

Network P2+ (000) A 25-54 (000)
FOXN 2,184 555
MSNBC 844 214
CNN 687 198
HLN 574 191
CNBC 199 91

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Update: Here's the full list of CNN show vs. show ratings victories for Monday-Thursday I received from CNN.

Monday, May 3

  • 12 noon  CNN Newsroom #1 topping FNC (197k v 165)
  • 1 p – CNN Newsroom #1 topping FNC (204k v 180)
  • 5p –  Sit Room topped MSNBC’s Hardball (246k v 155)
  • 6p –  Sit Room topped MSNBC’s Ed Show (235k v 191)
  • 10 pm – Anderson Cooper topped MSNBC’s Countdown (226k v 206)

Tuesday, May 4

  • 9a – CNN NewsRoom  (Kyra Phillips) was #1 topping FNC (271k v 258)
  • 2p – CNNNewsRoom (Ali Velshi) was #1 topping FNC (244k v 204)
  • 3p – CNN’s Rick’s List was #1 topping FNC Shep Smith (224k v 206)
  • 5p – Sit Room topped MSNBC’s Hardball (301k v 146)
  • 6p – Sit Room topped MSNBC’s Ed Show (356k v 149)
  • 7p – John King topped MSNBC’s Hardball (279 v 132 – tripled MSNBC -- and best delivery since launch)
  • Primetime:  CNN vs MSNBC (265k v 210)
  • 8 pm- Campbell Brown topped MSNBC’s Olbermann (208k v 182)
  • 9 pm – Larry King topped MSNBC’s Maddow (263k v 230)
  • 10pm – Anderson Cooper topped MSNBC’s Olbermann (324k v 217)

Wednesday, May 5

  • Morning:  American Morning topped MSNBC’s Morning Joe (192k v 139)
  • 11p-4p – CNN Newsroom  #1 in cable news each hour topping FNC in demo
  • 11 am CNN Newsroom #1 vs FNC (208k v 117)
  • Noon – CNN Newsroom #1 vs FNC (234 v 111)
  • 1 pm – CNN Newsroom #1 vs FNC (187k v 130
  • 2pm – CNN Newsroom #1 vs FNC (167k v 150)
  • 3p – CNN’s Rick List was #1 topping FNC’s Shep Smith (202k v 158)
  • 5p – Sit Room topped MSNBC’s Hardball (168 v 86)
  • 7p – John King topped MSNBC’s Hardball – (138 v 130)
  • 10 pm – Anderson Cooper topped MSNBC’s Olbermann (253 v 218)

Thursday, May 6

  • Morning:  American Morning topped MSNBC’s Morning Joe (161k v 107)
  • 2p – CNN Newsroom #1 topping FNC (167k v 157)
  • 6p – Sit Room topped MSNBC’s Ed Show (153k v 150)
  • 7p – John King topped MSNBC’s Hardball (153 v 143)
  • 10p – It was very tight tonight – Anderson did the show live from Nashville, Tenn – 271k v MSNBC’s 219
 
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