NBC Gives Fans One Less Sleepless Night, Will Announce 2010-11 Lineup Sunday
Perhaps wanting to seize a news cycle advantage, NBC will not wait for its advertiser upfront meeting on Monday morning to announce its 2010-11 season schedule, but will do so Sunday at 5:15pm Eastern time instead.
That will have NBC’s schedule in the slower media, while Fox is in the process of announcing its new schedule on Monday (in a 9am Eastern conference call).
Will ABC decide to announce on Sunday morning? Stay tuned.