On Friday Night, NHL Trumped NBA and Yankees/Red Sox in Local Boston Viewing
The devil is somewhat in the details since on Friday the Celtics were pummeled by the Cavaliers who led by 19 points after the first period and never looked back, and the Red Sox were beaten up on by the Yankees (though not thoroughly so until the top of the 6th inning), but still…
ratings notes via NHL:
On Friday night (May 7) sports fans in Boston had a lot of local sports team options on their televisions. The Bruins played on VERSUS, the Red Sox played their arch-rival New York Yankees on NESN and the Celtics played LeBron James and the Cleveland Cavaliers on ESPN.
The final local ratings for the market are in and Nielsen is reporting that the Bruins beat out both the Red Sox and the Celtics.
The Bruins averaged a 8.3 local rating on VERSUS, the Red Sox a 6.3 local rating on NESN and the Celtics a 4.1 local rating on ESPN.
In terms of households, the Bruin game delivered 200,000 households, the Red Sox game 153,000 households and the Celtic game 99,000 households.
In terms of total viewers, the Bruins easily beat both of the other local teams averaging 328,000 viewers (Red Sox had 223,000 and Celtics had 142,000 viewers).