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TV Ratings: ABC Wins Another Slow Sunday; Amazing Race Lowest Finale Ever; Celebrity Apprentice Up

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May 10th, 2010


Scoreboard ABC FOX NBC CBS Uni
Adults 18-49: Rating/Share 2.6/8 2.3/7 2.1/6 1.8/5 0.8/3
Adults 18-34: Rating/Share 2.0/7 2.7/10 1.5/5 1.0/3 0.9/3
Total Viewers (million) 8.647 4.745 5.843 11.060 2.122


With most net's ratings identical to last Sunday, ABC won another slow Sunday night ratings race. While The Amazing Race had its lowest rated finale episode ever.

With overall ratings identical to last Sunday, ABC shows were a mix of ups and downs. America's Funniest Home Videos was up 18% to a 2.0 adults 18-49 rating. Extreme Makeover: Home Edition fell 8% to a 2.2 adults 18-49 rating. Desperate Housewives fell 3% to a 3.7 rating. While Brothers & Sisters was up 8% to a 2.6 rating.

Fox's nightly ratings average was also identical to last Sunday's, with its first hour down, its middle hour even, and its last hour up. 'Til Death fell 30% to just a 0.7 rating. The Simpsons (2.7 rating) and The Cleveland Show (2.6 rating) were both even with last week. Family Guy rose 9% vs. last week to a 3.8 rating, the highest rated show of the night. American Dad was also up (7%) to a 2.9 rating.

Keeping the "even Steven" meme alive, NBC's average was also the same as last week. Minute To Win It fell 16% to a series original episode low 1.6 rating. While Celebrity Apprentice continued to recover from its early drubbing by Undercover Boss lifting 12% to a 2.9 rating. Note: there was a 6 minute golf overrun into Dateline in the Eastern & Central time zones, so final ratings adjustments may be more than typical. No other show was effected.

CBS was the only broadcaster to break away from even, going lower than last week. Post-Conan, 60 Minutes was back to its typically unimpressive ratings, falling 32% to a 1.5 rating.  The Amazing Race's 2.9 rating was down 3% from last week to a 2.9 adults 18-49 rating, its lowest finale rating ever. As usual, yet another Jesse Stone movie was watched by many, but few that advertisers wanted to pay for, netting just a 1.4 adults 18-49 rating. That's 36% lower than the last Jesse Stone albatross (3/1/09).

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 ABC America's Funniest Home Videos 1.9 7 6.893
CBS 60 Minutes 1.4 5 10.115
NBC Dateline NBC 1.0 4 3.663
FOX Til Death 0.7 3 1.811
7:30 ABC America's Funniest Home Videos 2.2 8 8.176
CBS 60 Minutes 1.7 6 11.592
FOX The Simpsons (repeat) 1.2 4 2.745
NBC Dateline NBC 0.9 3 3.608
8:00 CBS The Amazing Race (finale) 2.8 9 10.545
FOX The Simpsons 2.7 9 5.660
ABC Extreme Makeover: Home Edition 2.0 6 7.184
NBC Minute To Win It 1.4 5 4.542
8:30 CBS The Amazing Race (finale) 3.0 9 10.716
FOX The Cleveland Show 2.6 8 5.280
ABC Extreme Makeover: Home Edition 2.3 7 8.019
NBC Minute To Win It 1.8 5 5.632
9:00 FOX Family Guy 3.8 10 7.222
ABC Desperate Housewives 3.7 10 11.046
NBC Celebrity Apprentice 2.6 7 6.763
CBS Jesse Stone: No Remorse 1.4 4 11.310
9:30 ABC Desperate Housewives 3.8 10 11.278
FOX American Dad 2.9 8 5.753
NBC Celebrity Apprentice 2.8 7 7.183
CBS Jesse Stone: No Remorse 1.3 4 11.284
10:00 NBC Celebrity Apprentice 3.0 8 7.503
ABC Brothers & Sisters 2.7 7 8.586
CBS Jesse Stone: No Remorse 1.4 4 11.501
10:30 NBC Celebrity Apprentice 3.2 9 7.851
ABC Brothers & Sisters 2.5 7 7.995
CBS Jesse Stone: No Remorse 1.3 4 11.419

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

(83) Comments - Add Yours!

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  1. chef91

    not perfect, but glad to see B&S hanging in there and up a tick from last week! i hope the finale can reach 2.8-3.0. nice numbers it seems for DH also

  2. Race still has some legs left.

  3. rob60990

    Glad Desperate Housewives stayed the same and wasnt affected by Mothers Day Holiday. Brothers & Sisters was up too but was a boring episode. Cant wait for their season finales next week.

    Extreme Makeover is really tanking. Time to move it to Fridays ABC!

  4. Nice numbers for DH compared to the ratings for January thru April… but still terrible compared to the fall.

  5. rob60990

    Its not really down that much from last years 4.1.

  6. melbye

    Wow, Jesse Stone REALLY skews old

  7. But can it recover in the fall.

  8. rob60990

    Well the finale looks like its gonna be really good and end on a big cliffhanger so I think it can.

  9. brando_j

    What are Jesse Stone movie ratings usually like?

    Is Apprentice still on highs from Bret Michaels news recently? Is Curtis still on the show? I love me some Take Home Chef.

  10. I have a feeling there'll be more cliffs than usual this season because they want viewers to come back and not jump ship to one of the many new dramas coming next season.

  11. chef91

    holy crap.. 11.5 million viewers and just a 1.4? that makes me totally laugh.

  12. When you post the photos with the post, could you please pick something that isn't a spoiler? Here in Australia we only are a few episodes into The Amazing Race and unless judging by the US advertising in the background it looks like that must be the finishing line or close to it – so that kind of ruined it for me.

  13. Finbar

    Desperate Housewives fell 3%? wasn't it a 3.7 last week (even a 3.7 in both half hours, whereas this week it had a 3.7 and 3.8 in the second half). Maybe it was higher in the finals

  14. SJ

    DH is pulling the worst gimmick next week: bringing in a former star who was anything but popular with the audiences. The next season's gonna blow. What is it with Fox's cartoons beating DH so close to the finale?

    B&S had one of its most heartfelt episodes of the series, not just this season. I actually teared up at the end. 2.6 is better than usual but I don't like them being beat by a cheap reality show. I hope they can recover next year.

    I'd be surprised if ABC kept Extreme Makeover on Sundays. Everything about it screams Friday.

    Anyone know why NBC has three hours of Dateline while CBS and ABC only have one hour of 60 Minutes / 20/20?

  15. rob60990

    It was a 3.8 in the finals and I have a feeling this one will go up to a 3.8 especialy since the last half hour was a 3.8.

  16. DH was a 3.8 with 97% coverage last week.

  17. Oops! Sorry about that. I'll swap the photo.

  18. tv_viewer

    It is sad to see the Amazing Race 16 finale have a low rating compared to other finales. I thought showing the Star Wars related challenge would have brought more viewers. This finale was a surprise in that the ultimate winning team didn't win the most legs.
    Perhaps CBS should have shown bits of the verbal jousting between Brandy and Caite to pump up the ratings.

  19. So happy 4 dan and jordan!! :-) :) :-)

  20. The previous Jesse Stone movie, Thin Ice, premiered with a 2.2 demo on 3/1/09, and an encore on 12/27/09 got a 1.6.

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