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TV Ratings: ABC Wins Another Slow Sunday; Amazing Race Lowest Finale Ever; Celebrity Apprentice Up

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May 10th, 2010


Scoreboard ABC FOX NBC CBS Uni
Adults 18-49: rating/Share 2.6/8 2.3/7 2.1/6 1.8/5 0.8/3
Adults 18-34: Rating/Share 2.0/7 2.7/10 1.5/5 1.0/3 0.9/3
Total Viewers (million) 8.647 4.745 5.843 11.060 2.122


With most net's ratings identical to last Sunday, ABC won another slow Sunday night ratings race. While The Amazing Race had its lowest rated finale episode ever.

With overall ratings identical to last Sunday, ABC shows were a mix of ups and downs. America's Funniest Home Videos was up 18% to a 2.0 adults 18-49 rating. Extreme Makeover: Home Edition fell 8% to a 2.2 adults 18-49 rating. Desperate Housewives fell 3% to a 3.7 rating. While Brothers & Sisters was up 8% to a 2.6 rating.

Fox's nightly ratings average was also identical to last Sunday's, with its first hour down, its middle hour even, and its last hour up. 'Til Death fell 30% to just a 0.7 rating. The Simpsons (2.7 rating) and The Cleveland Show (2.6 rating) were both even with last week. Family Guy rose 9% vs. last week to a 3.8 rating, the highest rated show of the night. American Dad was also up (7%) to a 2.9 rating.

Keeping the "even Steven" meme alive, NBC's average was also the same as last week. Minute To Win It fell 16% to a series original episode low 1.6 rating. While Celebrity Apprentice continued to recover from its early drubbing by Undercover Boss lifting 12% to a 2.9 rating. Note: there was a 6 minute golf overrun into Dateline in the Eastern & Central time zones, so final ratings adjustments may be more than typical. No other show was effected.

CBS was the only broadcaster to break away from even, going lower than last week. Post-Conan, 60 Minutes was back to its typically unimpressive ratings, falling 32% to a 1.5 rating.  The Amazing Race's 2.9 rating was down 3% from last week to a 2.9 adults 18-49 rating, its lowest finale rating ever. As usual, yet another Jesse Stone movie was watched by many, but few that advertisers wanted to pay for, netting just a 1.4 adults 18-49 rating. That's 36% lower than the last Jesse Stone albatross (3/1/09).

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 ABC America's Funniest Home Videos 1.9 7 6.893
CBS 60 Minutes 1.4 5 10.115
NBC Dateline NBC 1.0 4 3.663
FOX Til Death 0.7 3 1.811
7:30 ABC America's Funniest Home Videos 2.2 8 8.176
CBS 60 Minutes 1.7 6 11.592
FOX The Simpsons (repeat) 1.2 4 2.745
NBC Dateline NBC 0.9 3 3.608
8:00 CBS The Amazing Race (finale) 2.8 9 10.545
FOX The Simpsons 2.7 9 5.660
ABC Extreme Makeover: Home Edition 2.0 6 7.184
NBC Minute To Win It 1.4 5 4.542
8:30 CBS The Amazing Race (finale) 3.0 9 10.716
FOX The Cleveland Show 2.6 8 5.280
ABC Extreme Makeover: Home Edition 2.3 7 8.019
NBC Minute To Win It 1.8 5 5.632
9:00 FOX Family Guy 3.8 10 7.222
ABC Desperate Housewives 3.7 10 11.046
NBC Celebrity Apprentice 2.6 7 6.763
CBS Jesse Stone: No Remorse 1.4 4 11.310
9:30 ABC Desperate Housewives 3.8 10 11.278
FOX American Dad 2.9 8 5.753
NBC Celebrity Apprentice 2.8 7 7.183
CBS Jesse Stone: No Remorse 1.3 4 11.284
10:00 NBC Celebrity Apprentice 3.0 8 7.503
ABC Brothers & Sisters 2.7 7 8.586
CBS Jesse Stone: No Remorse 1.4 4 11.501
10:30 NBC Celebrity Apprentice 3.2 9 7.851
ABC Brothers & Sisters 2.5 7 7.995
CBS Jesse Stone: No Remorse 1.3 4 11.419

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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