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Cable Top 25: NBA Playoffs, WWE RAW and iCarly Top Weekly Cable Viewing

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May 11th, 2010

NBA Playoffs dominated the top of the cable charts with last Mondays Celetics/Cavaliers playoff game was the week's most-watched program, followed by Tuesday's Laker's Jazz game, the 10pm hour of last Monday's WWE Raw, Sunday's Suns/Spurs playoff and iCarly.

I've included the ratings notes for TBS, TNT, Adult Swim, Cartoon Network and truTV beneath the to 25 table.

As usual, we have already posted separately quite a bit of  data for shows that aren't on the list above. Give our site's search feature near the top right of the site a try.

We always post whatever specific show data we received directly and see via press release or other trade publications.  You can  subscribe to our RSS feed and  you can also follow @TravisYanan on Twitter.  During the week he usually posts some (not all) cable results for each weekday, usually late in the afternoon on the east coast (and Friday night data isn't posted until Monday) and he posts the links to that info on his Twitter account to the info on Marc Berman's PI Forums.

You should also follow @TVBill (it's not Bill Gorman, but he is a TV ratings junkie and sometimes posts cable ratings info). You can also follow me on Twitter, sometimes I will post some cable ratings, though I am not taking requests there...

Top 25  cable shows for the week ending May 9, 2010:

Rank Shows NET DAY Time Viewers Live+SD (000)
1 CELTICS/CAVALIERS TNT Mon 08:13P-10:54P 5,499
2 JAZZ/LAKERS TNT Tue 10:44P-01:34A 4,668
3 WWE Entertainment USA Mon 10:00P-11:07P 4,583
4 SUNS/SPURS TNT Sun 08:04P-10:56P 4,577
5 iCarly NICK Sat 08:00P-08:30P 4,427
6 SUNS/SPURS ESPN Fri 09:43P-12:19A 4,267
7 SPURS/SUNS TNT Mon 10:54P-01:41A 4,110
8 Victorious NICK Sat 09:00P-09:30P 4,100
9 WWE Entertainment USA Mon 09:00P-10:00P 4,081
10 SpongeBob NICK Sat 09:30A-10:00A 4,007
11 SPURS/SUNS TNT Wed 09:07P-11:48P 3,999
12 Big Time Rush NICK Sat 08:30P-09:00P 3,990
13 Good Luck Charlie DSNY Sun 08:30P-08:55P 3,861
14 PENGUINS OF MADAGASCAR NICK Sat 10:00A-10:30A 3,805
15 CAVALIERS/CELTICS ESPN Fri 07:00P-09:43P 3,701
16 DEADLIEST CATCH DISC Tue 09:00P-10:01P 3,680
17 NCIS USA Wed 08:00P-09:00P 3,671
18 NCIS USA Wed 09:00P-10:00P 3,664
19 NCIS USA Fri 10:00P-11:00P 3,636
20 NCIS USA Fri 09:00P-10:00P 3,525
21 NCIS USA Mon 08:00P-09:00P 3,519
22 WIZARDS OF WAVERLY PLACE DSNY Fri 08:30P-09:00P 3,519
23 iCarly NICK Mon 07:00P-07:30P 3,491
24 SpongeBob NICK Sun 09:30A-10:00A 3,483
25 Sonny with a Chance DSNY Sun 08:00P-08:30P 3,478

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TNT
With the Monday Celtics/Cavaliers match-up and the Tuesday Jazz/Lakers face-off topping the charts, the NBA Playoffs led TNT to a primetime sweep.  TNT ranked as ad-supported cable’s #1 network in primetime delivery of viewers (2.9 million); households (2.2 million); adults 18-34 (794,000); adults 18-49 (1.5 million); and adults 25-54 (1.5 million).

TNT also scored as ad-supported cable’s #1 network in total day among adults 18-49 (768,000) and adults 25-54 (731,000).

Monday’s Celtics/Cavalier game was ad-supported cable’s #1 program for the week with total viewers (5.5 million), households (4 million), adults 18-49 (2.9 million) and adults 25-54 (2.8 million).  Tuesdays Jazz/Lakers game was the top program among adults 18-34 (1.6 million).


CARTOON NETWORK
For the fifth straight week, Cartoon Network enjoyed solid double-digit ratings and delivery gains across all kids demos in prime time.  Compared to the same time period in 2009, average kids 6-11 prime time delivery (501,000) and ratings (2.0) grew by 25%, kids 2-11 prime time delivery (757,000) grew by 28% and ratings (1.8) by 20%, and kids 9-14 prime time delivery (347,000) grew by 16% and ratings (1.4) by 17%.

Cartoon Network’s new Monday night animated comedy line-up (8-10 p.m.) earned delivery gains between 7% - 36% across the board.  The newest hit series Adventure Time (8 p.m.) rocket-launched the evening with delivery gains ranging between 29% - 86%, and scored as the #1 show in its timeslot among boys 6-11 on all television.  Versus the same 2009 time period, kids 6-11 delivery (748,000) increased by 52%, kids 2-11 delivery (1,017,000) increased by 29% and kids 9-14 delivery (517,000) increased by 86%.  Delivery among boys 6-11 (531,000) improved by 33%, boys 2-11 delivery (698,000) improved by 18% and boys 9-14 delivery (367,000) improved by 64%.

On Friday night, Cartoon Network’s newest animated action-adventure series BEN 10: ULTIMATE ALIEN (8 p.m.) and Generator Rex (8:30 p.m.) both charted #1 rankings in their timeslots among boys 6-11 and boys 2-11 on all television.  In fact, these performances provided Cartoon Network two of the Top Five TV telecasts of the entire day among boys 6-11—BEN 10: ULTIMATE ALIEN ranked #1 and Generator Rex ranked #3.  Accordingly, delivery and ratings gains for both series showed remarkable growth vs. the 2009 time periods.  For BEN 10: ULTIMATE ALIEN, kids 6-11 delivery (703,000) grew by 85% and boys 6-11 delivery (630,000) grew by 95%; kids 2-11 delivery (991,000) grew by 92% and boys 2-11 delivery (816,000) grew by 85%; and kids 9-14 delivery (534,000) grew by 90% and boys 9-14 delivery (503,000) grew by 113%.  For Generator Rex, kids 6-11 delivery (694,000) grew by 26% and boys 6-11 delivery (606,000) grew by 36%; Kids 2-11 delivery (964,000) grew by 31% and boys 2-11 delivery (792,000) grew by 30%; and kids 9-14 delivery (613,000) grew by 66% and boys 9-14 delivery (571,000) grew by 87%.

On Mother’s Day, Cartoon Network presented a full 13-hour marathon of Scooby-Doo movies and series programming (8 a.m.-9 p.m.).  With delivery and ratings gains of 29% - 74% across kids demos versus the Mother’s Day time period last year, the marathon concluded with a Sunday night FLICKS (7-9 p.m.) presentation—the Cartoon Network original movie SCOOBY-DOO! THE MYSTERY BEGINS—that posted solid gains as well.  Among the FLICKS highlights, average kids 6-11 delivery (559,000) grew by 62%, kids 2-11 delivery (877,000) grew by 64% and kids 9-14 delivery (337,000) grew by 16%.

Adult Swim
Late night network Adult Swim once again ranked #1 on all ad-supported basic cable for total day delivery of adults 18-34, adults 18-24, men 18-34 and men 18-24. Compared to the same time period in 2009, all demos reached double-digit delivery gains: average adults 18-34 delivery (496,000) grew by 25%, adults 18-24 delivery (302,000) grew by 41%, men 18-34 delivery (282,000) grew by 23% and men 18-24 delivery (162,000) grew by 28%.  Additionally, average adults 18-49 delivery (664,000) grew by 21%.

The second premiere episode of the newest season of Aaron McGruder’s Peabody Award-winning animated series THE BOONDOCKS (Sunday, 11:30 p.m.)  ranked #1 in its timeslot among all television programming with adults 18-34, adults 18-24, men 18-34 and men 18-24.  The telecast also charted significant double and triple-digit gains among adults, men and women 18-24.  Adults 18-24 delivery (495,000) grew by 62% and ratings (1.7) by 55%; men 18-24 delivery (270,000) grew by 29% and ratings (1.9) by 36%; and women 18-24 delivery (225,000) grew by 139% and ratings (1.6) by 129%, versus the same 2009 time period.

Over week #2 of May 2010, Adult Swim telecasts—including Family Guy, Robot Chicken and THE BOONDOCKS—accounted for 19 of the Top 50 telecasts of the week on ad-supported basic cable among adults 18-34, more than any other network.

TBS
TBS continued to dominate the sitcom arena, delivering eight of ad-supported cable’s Top 10 sitcom telecasts for the week among adults 18-34 and nine of the Top 10 among adults 18-49.  The Office led the pack with adults 18-34, while Tyler Perry’s House of Payne scored the top spot among adults 18-49.

truTV
truTV delivered a solid week, ranking among ad-supported cable’s Top 10 networks in primetime delivery of men 18-49 (263,000).  The network displayed primetime growth compared to the same week last year, with total viewers up 16%, adults 18-49 up 5% and men 18-49 up 8%.

truTV’s new original series Southern Fried Stings (Monday 10:30 p.m.) ranked among cable’s Top 5 entertainment programs in its time period in delivery of total viewers (1.9 million); adults 18-49 (913,000); men 18-34 (265,000); and men 18-49 (541,000).

It Only Hurts When I Laugh (Thursday 10 p.m.) scored a Top 5 cable-entertainment ranking for its time period among adults 18-49 (702,000) and men 18-49 (392,000).

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Nielsen Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.  All ratings above Live+SD (live viewing plus same day DVR viewing)

 
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