Cable Top 25: NBA Playoffs, WWE RAW and iCarly Top Weekly Cable Viewing
NBA Playoffs dominated the top of the cable charts with last Mondays Celetics/Cavaliers playoff game was the week’s most-watched program, followed by Tuesday’s Laker’s Jazz game, the 10pm hour of last Monday’s WWE Raw, Sunday’s Suns/Spurs playoff and iCarly.
I’ve included the ratings notes for TBS, TNT, Adult Swim, Cartoon Network and truTV beneath the to 25 table.
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Top 25 cable shows for the week ending May 9, 2010:
|Rank||Shows||NET||DAY||Time||Viewers Live+SD (000)|
|12||BIG TIME RUSH||NICK||Sat||08:30P-09:00P||3,990|
|13||GOOD LUCK CHARLIE||DSNY||Sun||08:30P-08:55P||3,861|
|14||PENGUINS OF MADAGASCAR||NICK||Sat||10:00A-10:30A||3,805|
|22||WIZARDS OF WAVERLY PLACE||DSNY||Fri||08:30P-09:00P||3,519|
|25||SONNY WITH A CHANCE||DSNY||Sun||08:00P-08:30P||3,478|
With the Monday Celtics/Cavaliers match-up and the Tuesday Jazz/Lakers face-off topping the charts, the NBA Playoffs led TNT to a primetime sweep. TNT ranked as ad-supported cable’s #1 network in primetime delivery of viewers (2.9 million); households (2.2 million); adults 18-34 (794,000); adults 18-49 (1.5 million); and adults 25-54 (1.5 million).
TNT also scored as ad-supported cable’s #1 network in total day among adults 18-49 (768,000) and adults 25-54 (731,000).
Monday’s Celtics/Cavalier game was ad-supported cable’s #1 program for the week with total viewers (5.5 million), households (4 million), adults 18-49 (2.9 million) and adults 25-54 (2.8 million). Tuesdays Jazz/Lakers game was the top program among adults 18-34 (1.6 million).
For the fifth straight week, Cartoon Network enjoyed solid double-digit ratings and delivery gains across all kids demos in prime time. Compared to the same time period in 2009, average kids 6-11 prime time delivery (501,000) and ratings (2.0) grew by 25%, kids 2-11 prime time delivery (757,000) grew by 28% and ratings (1.8) by 20%, and kids 9-14 prime time delivery (347,000) grew by 16% and ratings (1.4) by 17%.
Cartoon Network’s new Monday night animated comedy line-up (8-10 p.m.) earned delivery gains between 7% – 36% across the board. The newest hit series ADVENTURE TIME (8 p.m.) rocket-launched the evening with delivery gains ranging between 29% – 86%, and scored as the #1 show in its timeslot among boys 6-11 on all television. Versus the same 2009 time period, kids 6-11 delivery (748,000) increased by 52%, kids 2-11 delivery (1,017,000) increased by 29% and kids 9-14 delivery (517,000) increased by 86%. Delivery among boys 6-11 (531,000) improved by 33%, boys 2-11 delivery (698,000) improved by 18% and boys 9-14 delivery (367,000) improved by 64%.
On Friday night, Cartoon Network’s newest animated action-adventure series BEN 10: ULTIMATE ALIEN (8 p.m.) and GENERATOR REX (8:30 p.m.) both charted #1 rankings in their timeslots among boys 6-11 and boys 2-11 on all television. In fact, these performances provided Cartoon Network two of the Top Five TV telecasts of the entire day among boys 6-11—BEN 10: ULTIMATE ALIEN ranked #1 and GENERATOR REX ranked #3. Accordingly, delivery and ratings gains for both series showed remarkable growth vs. the 2009 time periods. For BEN 10: ULTIMATE ALIEN, kids 6-11 delivery (703,000) grew by 85% and boys 6-11 delivery (630,000) grew by 95%; kids 2-11 delivery (991,000) grew by 92% and boys 2-11 delivery (816,000) grew by 85%; and kids 9-14 delivery (534,000) grew by 90% and boys 9-14 delivery (503,000) grew by 113%. For GENERATOR REX, kids 6-11 delivery (694,000) grew by 26% and boys 6-11 delivery (606,000) grew by 36%; Kids 2-11 delivery (964,000) grew by 31% and boys 2-11 delivery (792,000) grew by 30%; and kids 9-14 delivery (613,000) grew by 66% and boys 9-14 delivery (571,000) grew by 87%.
On Mother’s Day, Cartoon Network presented a full 13-hour marathon of Scooby-Doo movies and series programming (8 a.m.-9 p.m.). With delivery and ratings gains of 29% – 74% across kids demos versus the Mother’s Day time period last year, the marathon concluded with a Sunday night FLICKS (7-9 p.m.) presentation—the Cartoon Network original movie SCOOBY-DOO! THE MYSTERY BEGINS—that posted solid gains as well. Among the FLICKS highlights, average kids 6-11 delivery (559,000) grew by 62%, kids 2-11 delivery (877,000) grew by 64% and kids 9-14 delivery (337,000) grew by 16%.
Late night network Adult Swim once again ranked #1 on all ad-supported basic cable for total day delivery of adults 18-34, adults 18-24, men 18-34 and men 18-24. Compared to the same time period in 2009, all demos reached double-digit delivery gains: average adults 18-34 delivery (496,000) grew by 25%, adults 18-24 delivery (302,000) grew by 41%, men 18-34 delivery (282,000) grew by 23% and men 18-24 delivery (162,000) grew by 28%. Additionally, average adults 18-49 delivery (664,000) grew by 21%.
The second premiere episode of the newest season of Aaron McGruder’s Peabody Award-winning animated series THE BOONDOCKS (Sunday, 11:30 p.m.) ranked #1 in its timeslot among all television programming with adults 18-34, adults 18-24, men 18-34 and men 18-24. The telecast also charted significant double and triple-digit gains among adults, men and women 18-24. Adults 18-24 delivery (495,000) grew by 62% and ratings (1.7) by 55%; men 18-24 delivery (270,000) grew by 29% and ratings (1.9) by 36%; and women 18-24 delivery (225,000) grew by 139% and ratings (1.6) by 129%, versus the same 2009 time period.
Over week #2 of May 2010, Adult Swim telecasts—including FAMILY GUY, ROBOT CHICKEN and THE BOONDOCKS—accounted for 19 of the Top 50 telecasts of the week on ad-supported basic cable among adults 18-34, more than any other network.
TBS continued to dominate the sitcom arena, delivering eight of ad-supported cable’s Top 10 sitcom telecasts for the week among adults 18-34 and nine of the Top 10 among adults 18-49. The Office led the pack with adults 18-34, while Tyler Perry’s House of Payne scored the top spot among adults 18-49.
truTV delivered a solid week, ranking among ad-supported cable’s Top 10 networks in primetime delivery of men 18-49 (263,000). The network displayed primetime growth compared to the same week last year, with total viewers up 16%, adults 18-49 up 5% and men 18-49 up 8%.
truTV’s new original series Southern Fried Stings (Monday 10:30 p.m.) ranked among cable’s Top 5 entertainment programs in its time period in delivery of total viewers (1.9 million); adults 18-49 (913,000); men 18-34 (265,000); and men 18-49 (541,000).
It Only Hurts When I Laugh (Thursday 10 p.m.) scored a Top 5 cable-entertainment ranking for its time period among adults 18-49 (702,000) and men 18-49 (392,000).
Nielsen Ratings Data: ©2010 The Nielsen Company. All Rights Reserved. All ratings above Live+SD (live viewing plus same day DVR viewing)