via press release:
NICKELODEON’S SCORES BASIC CABLE’S NUMBER-ONE ENTERTAINMENT TELECAST FOR WEEK, WITH 4.4 MILLION TOTAL VIEWERS
, and Rank As Week’s Top Three Shows with Kids 6-11 on All TV
NEW YORK–May 11, 2010– Nickelodeon notched another weekly ratings win as basic cable’s number-one total day network, driven by another top-ranking (Saturday, May 8, 8 p.m. ET/PT). took basic cable’s top entertainment spot among total viewers for a second straight week (5/3/10-5/9/10). drew 4.4 million total viewers with the new episode “iBelieve in Bigfoot”. The episode averaged 8.6/2.0 million kids 6-11, 7.0/1.5 million tweens 9-14 and 7.0/2.5 million kids 2-11. Year to date, iCarly ranks at the number-one live-action series with kids 2-11.
The net also drew the week’s top three telecasts with kids 6-11, with iCarly taking the top spot, followed by and . The net was also home to the top five telecasts on all TV with kids 2-11 (#1 iCarly, #2 SquarePants, #3 , #4 , #5 The Penguins of Madagascar). For the week, Nickelodeon averaged 2.1 million persons 2+, a 3.3/1.2 million K2-11, 2.7/580,000 K6-11 and 2.0/432,000 T9-14.
A new episode of , “Big Time Terror” (8:30 p.m.), won its time period on basic cable with total viewers (4.0 million), averaging 8.2/1.8 million kids 6-11, 6.4/1.4 million tweens 9-14 and 6.6/2.4 million kids 2-11. had another stellar night, securing basic cable’s top spot in its time period (9 p.m. ET/PT) with total viewers (4.1 million). The episode, “Tori the Zombie” (May 8), averaged 8.4/1.8 million kids 6-11, 6.9/1.5 million tweens 9-14 and 6.5/1.5 million kids 2-11.
Nick’s weekly ratings performance also was highlighted by animated hits SquarePants and The Penguins of Madagascar, which were the top two animated series, respectively, for the week on broadcast and basic cable with kids 2-11, kids 6-11 and tweens 9-14. SquarePants and The Penguins of Madagascar were also basic cable’s top two animated series with total viewers for the week.
Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.