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TV Ratings: Chuck Flat, But at Series-Low Levels; Big Bang Theory Tops Night

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May 11th, 2010

Scoreboard CBS ABC FOX NBC Uni CW
Adults 18-49: Rating/Share 3.8/10 3.6/10 3.1/9 1.6/4 1.4/4 1.0/3
Adults 18-34: Rating/Share 2.7/8 2.3/7 2.8/9 1.2/4 1.5/5 1.4/4
Total Viewers (million) 10.98 16.47 8.90 5.29 3.43 1.94

CBS won the night with adults 18-49, edging out ABC, though ABC won the night with overall viewers.  FOX was tops with adults 18-34.

With Chuck's renewal fate hanging in the balance the good news is that it didn't go down.  The bad news is that it didn't go up either.  The 1.9 rating with adults 18-49 ties with series lows.  For those keeping track of the half hours, the first half hour was a 1.8 rating with adults 18-49 and the second was a 1.9.

CBS's The Big Bang Theory was tops for the night with adults 18-49 with a 5.2 rating.  With a new episode of  Big Bang Theory as a lead-in (last week the 9:30p episode was a repeat), CSI: Miami comfortably led Castle with adults 18-49 (3.3 vs. 2.6) though Castle had more viewers.

Castle's rating was the same as last week though last night Castle had the advantage of a direct lead-in from Dancing with the Stars.  I'm not sure if there was any overrun with Dancing with the Stars last night.  If there was, it's likely Castle will be adjusted down 1/10th of a ratings point or so.

Dancing with the Stars was down a tick from last week to a 4.0 rating with adults 18-49 for the full two hours, its lowest-rated performance show of this spring's cycle.

House was down around 8% to a 3.6 rating with adults 18-49.   It was its lowest-rated original episode with viewers and adults 18-49 since December 28, 2004 - its first season right before it moved behind American Idol.   The CBS 8pm comedy block was up a bit from last week with Rules of Engagement being up more than 10%.

Over on the CW, One Tree Hill, which has yet to be renewed beat the already renewed Gossip Girl with adults 18-49, adults 18-34, viewers, and most importantly, women 18-34 (2.0 vs. 1.8).

Nielsen overnight ratings for Monday, May 10, 2010:

(late night ratings notes are below the primetime table)

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Dancing With the Stars 3.7/11 18.01
FOX House 3.6/10 9.29
CBS How I Met Your Mother 3.3/10 8.16
NBC Chuck 1.9/5 5.33
CW One Tree Hill 1.1/3 2.12
8:30 CBS Rules of Engagement 3.2/9 8.18
9:00 ABC Dancing with the Stars 4.3/11 19.98
CBS Two and a Half Men 4.6/12 13.75
FOX 24 2.7/7 8.51
NBC Law & Order (R) 1.2/3 4.37
CW Gossip Girl 0.9/2 1.76
9:30 CBS The Big Bang Theory 5.2/13 13.58
10:00 CBS CSI: Miami 3.3/9 11.10
ABC Castle 2.6/7 11.42
NBC Law & Order 1.7/5 6.17

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In Late-Night Metered Markets Monday night (via NBC ratings notes):

  • "The Tonight Show with Jay Leno" (3.5/9 in metered-market households) out-delivered CBS's "Late Show with David Letterman" (2.6/7) and ABC's combination of "Nightline (3.5/8) and "Jimmy Kimmel Live" (1.7/5) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.2/5; "Late Show," 0.9/4; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.7/4.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.5/5).  In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) tied "Late Late Show" (0.6/3).
  • At 1:35 a.m., an encore telecast of "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

You can see TV ratings from other recent Overnight ratings reports here.

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All numbers are Live+SD.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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