“World News With Diane Sawyer” Closes Total Viewing Gap with NBC to Smallest Margin Since September 2009
via press release:
“World News with Diane Sawyer” Closes Total Viewing Gap with NBC
to Smallest Margin Since September 2009
“World News” Increases Total Viewing and Demo Leads Over CBS
For the week of May 3, “ABC World News with Diane Sawyer” averaged 7.00 million Total Viewers and a 1.6/7 among Adults 25-54, according to Nielsen Media Research. “World News” topped “Nightly News” among Adults 25-54 on Tuesday and among Total Viewers on Wednesday.
The Total Viewing gap between “World News” and “NBC Nightly News” shrank to the smallest margin since the week of September 7, 2009. Compared to the previous week, the Total Viewing gap between the two programs was 26% smaller, standing at 430,000 viewers.
Year to year “World News” narrowed the gap with “NBC Nightly News” by 34% in Adults 25-54 and by 7% among Total Viewers.
The Total Viewing gap between “World News” and “CBS Evening News” was the largest it has been in a month, standing at 2.02 million viewers. ABC’s demo lead over CBS (440,000) was the largest it has been in three months and 13% larger compared to the previous week.
Last week “World News” provided comprehensive coverage of the Times Square bomb plot. Diane Sawyer anchored “World News” from Times Square on Monday. Ryan Owens and Jeffrey Kofman reported on the oil spill throughout the week from the Gulf of Mexico. Bianna Golodryga and Bill Weir reported on the giant dip on Wall Street and what could have caused it. Additionally, ABC Senior Health and Medical editor Dr. Richard Besser provided an investigation on the cord blood banking industry, specifically looking at the differences between private and public banking.
Jon Banner is the executive producer of “ABC World News with Diane Sawyer.”
EVENING NEWS (Week of May 3, 2010)
Total Viewers Adults 25-54 Households ABC 7,000,000 1.6/7; 1,970,000 4.8/10 NBC 7,430,000 1.8/8; 2,180,000 5.0/11 CBS 4,980,000 1.2/5; 1,530,000 3.5/8
Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 5/3/10, 4/26/10 & 5/4/09