ABC's Lost was scheduled to run from 9:00-10:02pm Eastern, and V from 10:02-11:00pm. There is a greater than usual likelihood that Lost (up) and V (down) will have their ratings adjusted in the final ratings available later today.
|Adults 18-49: Rating/Share||5.7/15||3.2/8||3.1/8||3.0/8||1.6/4||0.5/1|
|Adults 18-34: Rating/Share||4.9/14||2.2/6||2.5/7||2.3/7||1.7/5||1.7/2|
|Total Viewers (million)||15.194||15.264||7.591||9.543||3.776||1.145|
Tuesday night saw improved ratings vs. last week nearly everywhere in broadcast primetime, as the Fox tandem of and still won the ratings race easily.
's 6.7 adults 18-49 was up 12% vs. its fast affiliate ratings (6.0) from last week, while 's 4.8 rating was down a tenth of a point (2%).
Both Idol fans/non-fans can note that the show's down 9% in adults 18-49 vs. last season through the comparable date last year. That's about the same decline as 2008-9 vs. 2007-8, so no big surprise there.
CBS's line up staged a big recovery vs. last week, withup 23% from last week's season low to a 3.8 adults 18-49 rating. :LA was up 18% also from a season low last week to a 3.3 rating, and The was up 9% to a 2.5 rating.
ABC's night was up overall as well, but not quite as much as CBS'. Could that save the show?increased 4% to a 2.5 adults 18-49 rating. Lost was even with last week's 4.0 rating. And V was up 14% to a 2.4 rating.
NBC was caught in the updraft as well, withincreasing 6% to a 3.4 rating, and up 4% to a 2.6 rating.
Even the CW's 90210 joined in the fun, increasing a tenth of a point to a 1.2 rating in the CW target women 18-34 demo.
via NBC press note:
In Late-Night Metered Markets Tuesday night:
- "Thewith Jay Leno" (3.0/8 in metered-market households) out-rated CBS's " with David Letterman" (2.8/7) and ABC's combination of " (3.0/7) and "Jimmy Kimmel Live" (1.6/5) in Nielsen's 56 metered markets.
- In the 25 markets with Local People Meters, adult 18-49 results were: “Thewith Jay Leno,” 1.0/5; " ," 0.8/4; " ," 1.1/4; and "Jimmy Kimmel Live," 0.6/3.
- At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) tied CBS's "Latewith Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) tied "Late " (0.5/3).
- At 1:35 a.m., "with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
|Time||Net||Show||18-49 Rating||18-49 Share||Viewers Live+SD (million)|
|ABC||V (10:02 start)||2.6||7||6.424|
*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
For more information see Numbers 101.
Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.