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TV Ratings: Idol Leads Fox Win; NCIS Pair, Good Wife, Biggest Loser, Parenthood, Dancing, V Up

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May 12th, 2010


ABC's Lost was scheduled to run from 9:00-10:02pm Eastern, and V from 10:02-11:00pm. There is a greater than usual likelihood that Lost (up) and V (down) will have their ratings adjusted in the final ratings available later today.

Scoreboard FOX CBS NBC ABC Uni CW
Adults 18-49: Rating/Share 5.7/15 3.2/8 3.1/8 3.0/8 1.6/4 0.5/1
Adults 18-34: Rating/Share 4.9/14 2.2/6 2.5/7 2.3/7 1.7/5 1.7/2
Total Viewers (million) 15.194 15.264 7.591 9.543 3.776 1.145


Tuesday night saw improved ratings vs. last week nearly everywhere in broadcast primetime, as the Fox tandem of American Idol and Glee still won the ratings race easily.

American Idol's 6.7 adults 18-49 rating was up 12% vs. its fast affiliate ratings (6.0) from last week, while Glee's 4.8 rating was down a tenth of a point (2%).

Both Idol fans/non-fans can note that the show's down 9% in adults 18-49 vs. last season through the comparable date last year. That's about the same decline as 2008-9 vs. 2007-8, so no big surprise there.

CBS's line up staged a big recovery vs. last week, with NCIS up 23% from last week's season low to a 3.8 adults 18-49 rating. NCIS:LA was up 18% also from a season low last week to a 3.3 rating, and The Good Wife was up 9% to a 2.5 rating.

ABC's night was up overall as well, but not quite as much as CBS'. Dancing with the Stars increased 4% to a 2.5 adults 18-49 rating. Lost was even with last week's 4.0 rating. And V was up 14% to a 2.4 rating. Could that save the show?

NBC was caught in the updraft as well, with Biggest Loser increasing 6% to a 3.4 rating, and Parenthood up 4% to a 2.6 rating.

Even the CW's 90210 joined in the fun, increasing a tenth of a point to a 1.2 rating in the CW target women 18-34 demo.

via NBC press note:

In Late-Night Metered Markets Tuesday night:

  • "The Tonight Show with Jay Leno" (3.0/8 in metered-market households) out-rated CBS's "Late Show with David Letterman" (2.8/7) and ABC's combination of "Nightline (3.0/7) and "Jimmy Kimmel Live" (1.6/5) in Nielsen's 56 metered markets.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/5; "Late Show," 0.8/4; "Nightline," 1.1/4; and "Jimmy Kimmel Live," 0.6/3.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) tied "Late Late Show" (0.5/3).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX American Idol 6.2 18 17.825
CBS NCIS 3.6 10 15.906
NBC The Biggest Loser 3.0 8 7.377
ABC Dancing with the Stars Results 2.4 7 12.018
CW 90210 0.7 2 1.586
8:30 FOX American Idol 7.1 19 19.575
CBS NCIS 4.0 11 17.952
NBC The Biggest Loser 3.2 8 7.711
ABC Dancing with the Stars Results 2.6 7 12.790
CW 90210 0.7 2 1.384
9:00 FOX Glee 4.9 12 12.000
ABC Lost 4.0 10 10.721
NBC The Biggest Loser 3.6 9 9.062
CBS NCIS:LA 3.3 8 16.070
CW Life Unexpected (repeat) 0.3 1 0.846
9:30 FOX Glee 4.8 12 11.376
ABC Lost 4.0 10 9.769
NBC The Biggest Loser 3.7 9 9.516
CBS NCIS:LA 3.3 8 15.777
CW Life Unexpected (repeat) 0.3 1 0.765
10:00 NBC Parenthood 2.7 7 6.232
CBS The Good Wife 2.6 7 13.178
ABC V (10:02 start) 2.6 7 6.424
10:30 CBS The Good Wife 2.4 7 12.700
NBC Parenthood 2.4 7 5.648
ABC V 2.2 6 5.538

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You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

*Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted ViewingProgram ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

Nielsen TV Ratings: ©2009 The Nielsen Company. All Rights Reserved.

 
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