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TV Ratings: Survivor Still A Ratings Hero; FlashForward, Marriage Ref At Lows

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May 14th, 2010


Scoreboard CBS ABC FOX NBC Uni CW
rating/Share: Adults 18-49 3.3/10 2.8/8 2.4/7 2.2/6 1.6/5 1.5/4
Rating/Share: Adults 18-34 1.9/6 2.5/8 2.0/7 2.3/7 1.8/6 1.6/5
Total Viewers (million) 13.608 8.341 7.537 4.702 3.746 3.141


Survivor: Heroes v. Villians was again the top rated show on Thursday night and  lead CBS to another ratings win. While Flashforward tied, and Marriage Ref hit a new series low rating.

While CBS was down on the night vs. last week, it still managed to come out on top of the ratings. Survivor's 3.9 adults 18-49 rating was down 5% from last week. CSI's 2.9 rating was down 6% from last week, and The Mentalist's 3.1 rating was down 6% from last week.

ABC boosted only by the season finale of Private Practice was up, but not enough to catch CBS. Flashforward stayed down at a 1.3 adults 18-49 rating, tied for its series low. Grey's Anatomy's 3.8 rating was even with last week. Private Practice's finale was up 14% from last week to a 3.2 rating.  While that was 11% below its 2009 finale (4/30/09), that decline is not bad for a typical broadcast primetime show.

NBC was down overall as well vs. last week. Community fell 5% to a 1.9 adults 18-49 rating. Parks & Recreation was the only show up for NBC, rising 5% to a 2.0 rating. The Office was down 3% to a 3.4 rating, and 30 Rock fell 4% to a 2.5 rating. The Marriage Ref's 1.6 adults rating was a series low, and 27% below last week's ratings.

Fox was up overall on the night, with Bones up 4% to a 2.6 adults 18-49 rating, and Fringe up 5% to a 2.3 rating.

It was "season finale" Thursday on the CW, and Vampire Diaries adults 18-49 rating was up a tenth to a 1.7 rating, again shaming Flashforward. It's 2.6 rating for the CW target women 18-34 was the same as last week. Supernatural held at a 1.4 rating for women 18-34, the same as last week.

via NBC press note:

In Late-Night Metered Markets Thursday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 3.1/8; and ABC's "Nightline," 3.4/8; and "Jimmy Kimmel Live," 1.6/5.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; "Late Show," 0.8/4; "Nightline," 1.4/5; and "Jimmy Kimmel Live," 0.7/4.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.6/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) tied "Late Late Show" (0.5/3).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.
Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millions)
8:00 CBS Survivor: Heroes v. Villians 3.7 12 12.485
FOX Bones 2.4 8 8.682
NBC Community 1.9 6 4.391
CW The Vampire Diaries (finale) 1.6 6 3.431
ABC FlashForward 1.3 4 5.056
8:30 CBS Survivor: Heroes v. Villians 4.1 12 13.451
FOX Bones 2.7 8 9.426
NBC Parks & Recreation 2.0 6 4.257
CW The Vampire Diaries (finale) 1.7 5 3.537
ABC FlashForward 1.2 4 4.624
9:00 ABC Grey's Anatomy 3.7 10 10.500
NBC The Office 3.4 10 6.575
CBS CSI 2.8 8 12.780
FOX Fringe 2.4 7 6.180
CW Supernatural (finale) 1.3 4 2.810
9:30 ABC Grey's Anatomy 3.9 11 11.304
CBS CSI 3.1 8 13.771
NBC 30 Rock 2.5 7 4.996
FOX Fringe 2.2 6 5.860
CW Supernatural (finale) 1.3 4 2.784
10:00 CBS The Mentalist 3.2 9 14.910
ABC Private Practice (finale) 3.1 9 9.070
NBC The Marriage Ref 1.7 5 4.080
10:30 ABC Private Practice (finale) 3.3 10 9.493
CBS The Mentalist 3.1 9 14.252
NBC The Marriage Ref 1.5 5 3.911

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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