UP TO MY NECK IN YOU!
VAMPIRE DIARIES Finale Sinks Its Teeth Into Largest Audience Since February
VAMPIRE DIARIES and SUPERNATURAL Season Finales Delivered Best
Thursday Night For The CW Since March in Total Viewers
May 14, 2010 (Burbank, CA) – The CW’s VAMPIRE DIARIES and SUPERNATURAL delivered the network’s best Thursday night since March in total viewers (3.14million) and best male 18-49 (1.2/4) since February, according to preliminary national live plus same day Nielsen ratings for Thursday, May 13, 2010.
Last night’s finale was THE VAMPIRE DIARIES’ most-watched episode since February 11 with total viewers (3.48million) and best adult 18-49 (1.7/5) since February 4. VAMPIRE DIARIES won the time period in females 12-34 (2.6/9), female teens 12-17 (2.8/10) and ties for second in women 18-34 (2.6/9) and persons 12-34 (1.9/7). Compared to last week, VAMPIRE DIARIES grew by 5% in total viewers and 6% in adults 18-49.
SUPRNATURAL delivered its highest ratings in three weeks among total views (2.80million), adults 18-49 (1.3/4), women 18-49 (1.4./4), males 18-49 (1.2/3) and teens 12-17 (1.2/4). SUPERNATURAL was second in the hour among female teens 12-17 (1.2/5), delivering its highest number in five weeks.
SUPERNATURAL retention from VAMPIRE DIARIES was 100% in males 18-49 and 80% in males 18-34. Compared to last week, SUPERNATURAL was up 11% in total viewers, 8% in adults 18-49 and women 18-49, and 140% in female teens 12-17.