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TV Ratings: Survivor Finale Tops ABC's Finale Sunday, Celebrity Apprentice Ties Series Low

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May 17th, 2010


Scoreboard CBS ABC FOX NBC Uni
Adults 18-49: Rating/Share 3.4/10 2.9/9 2.4/7 1.9/5 0.9/3
Adults 18-34: Rating/Share 2.0/7 2.4/8 2.8/10 1.4/5 0.9/3
Total Viewers (million) 12.233 9.887 5.158 5.707 2.463


The finale of Survivor: Heroes v. Villains and its reunion show lead CBS to the ratings win over "finale Sunday" for ABC's lineup.

The finale of Survivor: Heroes v. Villains scored a 4.2 adults 18-49 rating, that's down just 2% from last spring's finale, which is very good in broadcast television today. The 10pm Survivor reunion show pulled a 3.7 rating, which was down just 3% from last spring's reunion. That wraps a good ratings season for the show.

With ABC in "all finale" mode, it's shows were up vs. last week, but it's big shows were down vs. last season's finales. Extreme Makeover: Home Edition was up 32% vs. last week to a 2.9 adults 18-49 rating. Desperate Housewives was up 3% vs. last week to a 3.9 rating, but that was down 17% from last year's finale. While Brothers & Sisters was up 16% from last week to a 2.9 rating, that was down 3% vs. last year's finale.

Fox was up and down on the night. Simpsons was up 7% to a 2.9 rating, and The Cleveland Show was also up, 4%, to a 2.7 rating. While Family Guy was even with last week at a 3.8 rating, and American Dad was down 7% vs. last week with a 2.8 rating.

On NBC, the 2010 Miss USA Pageant's 1.4 adults 18-49 rating was even with last season. In broadcast, that's a win! While Celebrity Apprentice got hammered, down 21% from last week tieing a series low 2.3 adults 18-49 rating.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 ABC America's Funniest Home Videos (finale) 1.8 7 6.411
CBS 60 Minutes 1.6 6 10.632
NBC 2010 Miss USA Pageant 1.0 4 4.167
FOX Til Death 0.9 3 2.378
7:30 ABC America's Funniest Home Videos (finale) 2.2 8 8.047
CBS 60 Minutes 1.8 6 11.606
FOX The Simpsons (repeat) 1.4 5 3.130
NBC 2010 Miss USA Pageant 1.3 4 4.598
8:00 CBS Survivor: Heroes v. Villains (finale) 3.8 12 12.816
FOX The Simpsons 2.9 9 6.258
ABC Extreme Makeover: Home Edition (finale) 2.6 8 8.953
NBC 2010 Miss USA Pageant 1.6 5 5.681
8:30 CBS Survivor: Heroes v. Villains (finale) 4.2 12 13.219
ABC Extreme Makeover: Home Edition (finale) 3.2 9 10.473
FOX The Cleveland Show 2.7 8 5.775
NBC 2010 Miss USA Pageant 1.7 5 6.617
9:00 CBS Survivor: Heroes v. Villains (finale) 4.3 11 13.615
ABC Desperate Housewives (finale) 3.8 10 12.268
FOX Family Guy 3.8 10 7.585
NBC Celebrity Apprentice 2.2 6 6.278
9:30 CBS Survivor: Heroes v. Villains (finale) 4.4 11 13.650
ABC Desperate Housewives (finale) 4.1 10 12.971
FOX American Dad (finale) 2.8 7 5.822
NBC Celebrity Apprentice 2.4 6 6.268
10:00 CBS Survivor: Heroes v. Villains (reunion) 4.0 10 12.105
ABC Brothers & Sisters (finale) 3.0 8 10.078
NBC Celebrity Apprentice 2.3 6 5.935
10:30 CBS Survivor: Heroes v. Villains (reunion) 3.4 9 10.223
ABC Brothers & Sisters (finale) 2.9 8 9.897
NBC Celebrity Apprentice 2.4 7 6.107

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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