With a few hours to digest ABC’s 2010-11 schedule, I’m increasingly surprised they didn’t touch their weakening Sunday line up of America’s Funniest Home Videos, Extreme Makeover: Home Edition, Desperate Housewives and Brothers & Sisters.
Sunday’s ratings decline for ABC of 0.5 adults 18-49 ratings points (-14%) compared to last season was the network’s worst on any night. Saturday had a higher % decline (-19%), but only fell 0.3 points.
Sunday went from tied with Monday as their best adults 18-49 night in 2008-9, to third (3.2 adults 18-49 rating) behind both Thursday (3.6 rating) and Monday (3.5 rating).
Perhaps ABC has decided to ride the entire lineup into the ground until they’re all done at once.
All ratings averages are “Most Current” ratings (which combines primarily Live+7 Day viewing with recent Live+Same Day viewing)
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.