ABC Sees Sunday Slipping, Stands Still

Categories: Broadcast TV

Written By

May 18th, 2010

With a few hours to digest ABC's 2010-11 schedule, I'm increasingly surprised they didn't Touch their weakening Sunday line up of America's Funniest Home Videos, Extreme Makeover: Home Edition, Desperate Housewives and Brothers & Sisters.

Sunday's ratings decline for ABC of 0.5 adults 18-49 ratings points (-14%) compared to last season was the network's worst on any night. Saturday had a higher % decline (-19%), but only fell 0.3 points.

Sunday went from tied with Monday as their best adults 18-49 night in 2008-9, to third (3.2 adults 18-49 rating) behind both Thursday (3.6 rating) and Monday (3.5 rating).

And yet no changes were made for Fall 2010.

Perhaps ABC has decided to ride the entire lineup into the ground until they're all done at once.

All ratings averages are "Most Current" ratings (which combines primarily Live+7 Day viewing with recent Live+Same Day viewing)

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

 
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