Cartoon Network, Adult Swim Ratings: ‘Adventure Time’, ‘Flapjack’, ‘Chowder’, ‘Generator Rex’, ‘Boondocks’

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via press note:

CARTOON NETWORK

  • For the sixth straight week, Cartoon Network enjoyed solid double-digit ratings and delivery gains—ranging between 12%-19%—across all kids demos in prime time.  Compared to the same time period in 2009, average kids 6-11 prime time delivery (482,000) grew by 13% and ratings (2.0) grew by 18%; kids 2-11 prime time delivery (718,000) grew by 19% and ratings (1.7) by 13%; and kids 9-14 prime time delivery (361,000) grew by 12% and ratings (1.5) by 15%.
  • Total day ratings and delivery also increased across all kid demos vs. the same 2009 time period: kids 6-11 delivery (314,000) increased by 9% and ratings (1.3) by 8%; kids 2-11 delivery (531,000) increased by 17% and ratings (1.3) by 18%; and kids 9-14 delivery (225,000) increased by 10% and ratings (0.9) by 13%.
  • Cartoon Network’s new Monday night animated comedy line-up (8-10 p.m.) earned delivery gains between 27% – 57% across the board.  The newest hit series ADVENTURE TIME (8 p.m.) launched the evening by scoring as the #1 show in its timeslot on all television among boys 6-11, boys 2-11 and boys 9-14, earning triple-digit gains across the board.  Delivery among boys 6-11 (559,000) improved by 131%, boys 2-11 delivery (750,000) improved by 103% and boys 9-14 delivery (419,000) improved by 144%.  Overall kids delivery also earned mostly triple-digit gains vs. the time period last year: kids 6-11 delivery (776,000) increased by 120%, kids 2-11 delivery (1,073,000) increased by 93% and kids 9-14 delivery (587,000) increased by 127%.
  • Immediately following ADVENTURE TIME, two additional original animated series—FLAPJACK (8:30 p.m.) and CHOWDER (9 p.m.)—also scored significant gains vs. last year.  FLAPJACK’s overall delivery increases among kids 6-11, 2-11 and 9-14 grew between 30% – 37%.  CHOWDER’s overall delivery increases among the same kids demos grew between 12% – 26%.
  • On Friday night, Cartoon Network’s newest animated action-adventure GENERATOR REX (8:30 p.m.) scored the #1 ranking in its timeslot on all television among boys 2-11 and boys 6-11—and the #2 program on all television that day among boys 6-11.  GENERATOR REX showed delivery gains among all key demos versus the same time period last year.  Kids 6-11 delivery (717,000) grew by 38% and boys 6-11 delivery (614,000) grew by 43%; Kids 2-11 delivery (1,057,000) grew by 40% and boys 2-11 delivery (831,000) grew by 34%; and kids 9-14 delivery (527,000) grew by 53% and boys 9-14 delivery (487,000) grew by 72%.  BEN 10: ULTIMATE ALIEN (8 p.m.) showed solid gains across key demos as well.  Kids 6-11 delivery (619,000) grew by 70% and boys 6-11 delivery (517,000) grew by 80%; kids 2-11 delivery (946,000) grew by 68% and boys 2-11 delivery (723,000) grew by 62%; and kids 9-14 delivery (506,000) grew by 128% and boys 9-14 delivery (447,000) grew by 147%.
  • Another line-up showing continued growth, the Wednesday night presentation of live-action alternative series DESTROY BUILD DESTROY (8 p.m.) and DUDE, WHAT WOULD HAPPEN (8:30 p.m.) also earned significant ratings and delivery gains among all kids and boys demos.  DUDE, WHAT WOULD HAPPEN scored 84% increases among kids 6-11 delivery (681,000), 67% increases among kids 2-11 delivery (950,000), and 80% delivery growth among kids 9-14 delivery (541,000).  Among boy demos, DESTROY BUILD DESTROY earned 25% delivery gains among boys 6-11 (403,000), 14% delivery gains among boys 2-11 (547,000) and 6% delivery gains among boys 9-14 (287,000).

ADULT SWIM

  • Adult Swim’s across-the-board, double-digit Total Day delivery gains among targeted young adults once again propelled the network to the #1 ranking for the week among all ad-supported basic cable networks.  Compared to the same time period last year, overall adults 18-34 delivery (506,000) grew by 23%, adults 18-24 delivery (301,000) grew by 28%, men 18-34 delivery (288,000) grew by 24% and men 18-24 delivery (164,000) grew by 17%.  Even adults 18-49 total day delivery (663,000) grew by 19%.
  • Among the network’s original programming, an all-new episode of THE BOONDOCKS (Sunday, 11:30 p.m.) ranked #1 in its timeslot on all televisionamong adults and men 18-34 and 18-24.  Versus the 2009 time period, adults 18-34 delivery (1,123,000) grew by 26%, adults 18-24 delivery (698,000) grew by 71%, men 18-34 delivery (695,000) grew by 26% and men 18-24 delivery (407,000) grew by 80%.
  • FAMILY GUY (Monday, 11 p.m.) also scored double-digit delivery increases among all targeted young adult demos: adults 18-34 delivery (1,221,000) grew by 21%, adults 18-24 delivery (805,000) grew by 33%, men 18-34 delivery (751,000) grew by 33% and men 18-24 delivery (492,000) grew by 39%.
  • Adult Swim telecasts—including presentations of FAMILY GUY, THE BOONDOCKS, ROBOT CHICKEN, SQUIDBILLIES and AQUA TEEN HUNGER FORCE—accounted for a remarkable 23 of the Top 50 Telecasts of the Week on ad-supported basic cable among adults 18-34.
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