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USA Leads Cable Primetime Viewership; TNT Skies Over Adults 18-49 Ratings

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May 18th, 2010


Some well performing Law & Order:SVU repeats seem to have provided the margin to put USA back on top for average primetime viewership on cable last week. While the NBA Playoffs continue, the number of games is reduced with fewer teams in the mix, and TNT and ESPN are sharing them, which dropped them below USA in the viewership averages. Still, the NBA playoff games drew some nice adults 18-49 ratings, and kept TNT and USA on top of the 18-49 primetime ratings for the week.

No surprise that Nickelodeon was number one for total day average cable viewership.

Prime-time Average Viewers (Live+SD) Week of May 10-16, 2010

Network (000s)
USA 3,202
TNT 2,511
DSNY 2,363
ESPN 2,145
FOXN 1,805
NAN 1,799
TBSC 1,445
HIST 1,411
A&E 1,267
TOON 1,255
DISC 1,170
HGTV 1,068
FX 1,060
FAM 1,058
SYFY 985
AMC 983
TRU 976
FOOD 962
BET 869
TLC 860
CMDY 852
LIFE 846
TVLD 835
NKJR 788
SPK 758

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Adults 18-49 Primetime Average (Live+SD)

Network (000s)
TNT 1,327
ESPN 1,114
USA 1,087
TBSC 846
HIST 600
DISC 599
A&E 584
FX 564
CMDY 521
FOOD 512
FAM 508
SYFY 480
NAN 480
TRU 458
DSNY 444
BRAV 438
SPK 434
TLC 429
HGTV 418
BET 413
MTV 394
LIFE 394
EN 375
AMC 370
VH1 361

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Total Day Average Viewers (Live+SD)

Network (000s)
NICK 2,121
NAN 1,569
DSNY 1,511
USA 1,413
TNT 1,374
ADSM 1,157
TOON 1,029
FOXN 1,014
ESPN 820
A&E 766
TBSC 754
HIST 730
TRU 655
DISC 631
HGTV 626
FOOD 624
LIFE 610
FX 593
TVLD 589
NKJR 550
FAM 517
AMC 517
SPK 503
CMDY 502
SYFY 494

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

 
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