DISCOVERY CHANNEL’S #1 TUESDAY NIGHT RATINGS STREAK CONTINUES
On Tuesday, May 18, 2010, Discovery Channel had the top two non-sports programs in cable among men (M25-54, M18-49), with all-new episodes of DEADLIEST CATCH and. These programs helped make Discovery the #2 network in all of cable last night, among P/M25-54 and P/M18-49, second only to ESPN, hosting the NBA PLAYOFFS.
DEADLIEST CATCH has been the #1 non-sports program in primetime cable for six consecutive Tuesdays among P/M25-54 delivery, since its current season debuted on April 13. Last night’s 9PM premiere episode earned a 2.34 HH / 1.98 P25-54 AA%, making it the #1 primetime (8P-11P) non-sports cable program for P/M25-54, P/M18-49, P2+ and P18+ ratings and delivery. The episode surpassed several primetime broadcast telecasts in key demos on May 18, including ABC’s, CBS’s THE and NBC’s .
was the #2 non-sports telecast in primetime cable last night, among M25-54/M18-49 in ratings and delivery. The 10PM premiere episode earned a 1.35 HH / 1.08 P25-54 AA%.
All-new episodes of DEADLIEST CATCH andpremiere Tuesday, May 25 at 9PM and 10PM ET/PT, respectively. For additional information, please visit press.discovery.com.