via press release:
ABC Hits 3-Month Highs on Wednesday in Total Viewers and Adults 18-49
Winning its Slot for the 4th Time in the Final 5 Telecasts of its Freshman Season,
ABC’s “” Generates its Top Numbers Since the Beginning of February
Nearly Tying the Prior Week’s Series High, “” Finishes Out its
First Season as the Night’s No. 1 Scripted TV Show on Each of its Last 12 Originals
Up for the 2nd Consecutive Week in Adults 18-49, “” Season
Finale Hits the Series’ Best Adult 18-49 Number in Well Over 3 Months
“Primetime:?” Generates the Network’s Strongest
Viewer and Young Adults Numbers in the Time Slot in More Than 5 Months
Wednesday Night (8:00-11:00 p.m.)
Growing its numbers on the night for the 2nd consecutive week, ABC marked its strongest Wednesday in more than 3 months with Total Viewers (6.6 million) and Adults 18-49 (2.5/7) – since 2/10/10.
“” (8:30-9:00 p.m.)
Surging over its lead-in by 2.2 million viewers and by 79% with young adults at 8:30pm, “winning its slot for the 4th time in its final 5 original telecasts of its freshman season. Outdelivering its nearest competitor in the half-hour among Adults 18-49 by 14% (CBS’ special “I Get That A Lot” = 2.2/7) and Fox’s series debut of “ ” by 67% (1.5/5), “ ” stood as the highest-rated scripted TV show in its slot for the 7th time in its past 8 first-run telecasts.” took first place in its half-hour in Total Viewers (7.5 million) and Adults 18-49 (2.5/8),
- Building its numbers for the 2nd week running, the freshman-season finale of “The Middle” achieved 3-month highs among Total Viewers and Adults 18-49 (tie) – since 2/10/10.
“” (9:00-9:30 p.m.)
Against “Idol” at 9:00 p.m., ABC’s “Wednesday’s No. 1 scripted TV program for its 12th consecutive original telecast in the key young adult sales demo. Also worth noting, for the 2nd week in a row against “Idol,” “ ” registered as the No. 1 TV series in its time period with Men 18-34 (2.8/9-tie).” first-season finale built sharply on its lead-in (+2.5 million viewers/+68% in AD18-49) to once again finish as the definitive No. 1 scripted show in its time slot in Adults 18-49, pacing 31% ahead of CBS’ “ ” (4.2/12 vs. 3.2/9). In fact, the hit ABC comedy qualified as
- Nearly matching its record-setting young adult number from prior week, “second-highest-ever (pacing within one-tenth of a rating point of the prior week’s series-best). among Adults 18-49 ” generated the series’ second-largest audience (10.0 million) since January (slightly behind only last week, best since 1/6/10) and posted its
“” (9:30-10:00 p.m.)
Opposite the second half-hour of a surging “Idol” at 9:30 p.m., ABC’s “7th consecutive original airing.” continued to outdeliver CBS’ veteran “ ” with Adults 18-34 (2.3/7 vs. 2.2/7) to qualify as the No. 1 scripted show against its network rivals in the half-hour for its
- Gaining young adults for the 2nd week in a row, the freshman-season closer of “series’ highest Adult 18-49 number (2.8/8) in well over 3 months – since 2/3/10. ” equaled the
“Primetime: ?” (10:00-11:00 p.m.)
In the 10 o’clock hour, ABC News’ “Primetime: strongest numbers in the time period in more than 5 months with Total Viewers (5.3 million) and Adults 18-49 (2.0/6) – since 12/9/09.?” pulled in the Network’s
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration
in the Nielsen sample, which has jumped up to 36% currently, from 31% at the same point in 2009. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 5/19/10.