Discovery Chanel’s Wednesdays Continue As Top Destination For Men, With Mythbusters & Worst Case Scenario

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via press release:

DISCOVERY CHANNEL’S WEDNESDAY NIGHTS CONTINUE TO BE TOP DESTINATION FOR MEN, BOLSTERED BY MYTHBUSTERS AND WORST CASE SCENARIO
Discovery Channel was the #2 network in cable on Wednesday, May 19 among Men 18-49/18-34 delivery, behind only the NBA Playoffs on TNT; and #3 among Men 25-54.

Last night’s premiere episode of MYTHBUSTERS was the #1 non-sports primetime (8P-11P) cable program among Men (M25-54, M18-49) delivery.  It finished #2 overall (no exclusions), coming in second only to the NBA Playoffs on TNT.  WORST CASE SCENARIO with Bear Grylls was the #1 non-sports, non-fiction cable program in its time slot (10PM) among Men (M25-54, M18-49, M18-34 delivery).

MYTHBUSTERS surpassed several primetime broadcast telecasts, bringing in more Men than ABC’s The Middle (for M18-49, M18-34); CBS’s CSI: NY (M18-34) and NBC’s Law & Order: SVU (9PM; for M25-54, M18-49).

Source: NHI. Live+SD AA(000).

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