TV Ratings Wednesday: Good Guys Off To Bad Start; Idol Down
FOX won the night, but American Idol was down ~10% in adults 18-49 from last week and dropped below 19 million viewers. The special premiere of summer show Good Guys drew a 1.5 rating with adults 18-49 — tied with a repeat of Minute To Win It on NBC, and only 0.1 better than a repeat of Lie To Me in the time slot last week.
CBS came in second for the night on the strength of Criminal Minds at 9pm. CSI: NY, which will move to Fridays in the fall, trailed Law & Order: SVU by a tenth of an adults 18-49 ratings point at 10pm, but had nearly 3 million more viewers. A special airing of I Get That A Lot scored a 2.0 rating with adults 18-49, down significantly from the 2.9 it averaged when it last aired on January 7, 2010.
The ABC comedy block held up nicely week over week with both The Middle and Cougar Town being up slightly while Modern Family was even with last week’s preliminary numbers.
Nielsen overnight ratings for Wednesday, May 19, 2010:
Late night data is below the primetime results
|Time||Net||Show||18-49 Rating/Sh||Viewers (Millions)|
|8:00||CBS||I Get That a Lot||2.0/7||7.18|
|NBC||Minute to Win It (R)||1.5/5||5.48|
|FOX||Good Guys (Premiere)||1.5/5||4.98|
|ABC||The Middle (R)||1.4/5||5.33|
|CW||America’s Next Top Model||0.9/3||2.03|
|NBC||Law & Order: Special Victims Unit (R)||1.2/3||4.22|
|CW||One Tree Hill (R)||0.3/1||0.68|
|10:00||NBC||Law & Order: Special Victims Unit||2.6/8||8.61|
|ABC||Primetime: What Would You Do?||2.0/6||5.25|
In Late-Night Metered Markets Wednesday night (via NBC press note):
- In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 3.4/9; CBS’s “Late Show with David Letterman,” 2.8/7; and ABC’s “Nightline,” 3.0/7; and “Jimmy Kimmel Live,” 1.5/5.
- In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; “Late Show,” 0.8/4; “Nightline,” 1.1/5; and “Jimmy Kimmel Live,” 0.6/3.
- At 12:35 a.m., “Late Night with Jimmy Fallon” (1.6/6 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.4/5). In the 25 markets with Local People Meters, “Late Night” (0.7/4 in 18-49) topped “Late Late Show” (0.5/3).
- At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.
Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)
Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
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