via press release:
VH1 MOBILE LAUNCHES “VH1 TO GO,” A VIDEO-BASED APPLICATION FOR ANDROID PHONES AND DEVICES
“VH1 To Go” Gives Viewers New Video From VH1 Shows and Events Daily
NEW YORK, NY, May 20, 2010 – Now music and pop culture fans can get their VH1 fix wherever they are with “VH1 To Go,” a new Android application that lets users watch video and browse photos from current VH1 shows, music events and select past programming. The application, which launches today, also offers first looks at upcoming episodes and new series in a dedicated “Sneak Peeks” section of the application.
“VH1 To Go” is updated daily with fresh video content and is MTV Networks’ first mobile application for Android phones and devices. An iPhone version of the ‘VH1 To Go” application is planned and is slated to launch this summer.
“VH1 To Go” is a free ad-supported application and is available on Android devices on all mobile carriers in the Android market. “VH1 To Go” was developed by VH1 Mobile in partnership with Rhythm NewMedia, the leading mobile video ad network. Rhythm NewMedia is also responsible for the monetization of the application.
VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 95 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1.com and VH1 Mobile. Connect with VH1 at VH1.com.