20.5 Million Watch At Least Six Minutes of LOST Finale

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Although the Lost finale averaged 13.5 million over the full two and a half hours, 20.5 million caught at least six minutes of the finale, according to ABC.   The final half hour was the most-watched on average with 15.31 million and a 6.4/19 (rating/share) with adults 18-49.

More bullets via ABC:

With the series finale of Lost, ABC posted a definitive victory the final Sunday night of the 2010 May Sweep and 2009-10 TV Season, leading its nearest competition by 2.3 million viewers (CBS) and by 100% in Adults 18-49 (NBC).   Winning the evening for 4th time in 5 weeks among Adults 18-49, ABC registered its 6th straight May as Sunday’s #1 TV network in the key young adult sales demo.

  • Excluding the nights of its Academy Awards broadcasts, ABC marked its strongest Sunday in nearly 2-1/2 years among Adults 18-49 – since 12/2/07.

From 7:00-9:00 p.m., Lost: The Final Journey (a clip show covering the series’ 6 seasons), drew an average audience of 9.8 million viewers and an 4.0/13 in Adults 18-49 to win its time period on both counts.

  • The Lost recap special generated ABC’s best non-Oscar Adult 18-49 number in the 2-hour time slot since November 2007 – since 11/25/07.

Surging from its lead-in at 9:00 p.m., the 2-1/2 hour series finale of Lost pulled in an average audience of 13.5 million viewers and an 5.8/15 in Adults 18-49 to stand as the #1 TV show on Sunday night on both counts.  Lost soared to the top of its time period, beating out its nearest network competition (NBC’s season finale of Celebrity Apprentice from 9:00-11:00 p.m.) by 4.2 million viewers by 71% in Adults 18-49.  Lost registered as TV’s highest-rated drama finale this season in Adults 18-49.

  • In Total Viewers and Adults 18-49, Lost generated its biggest finale in 3 years – since 5/23/07. It was the series’ strongest telecast overall since February 2008 in viewers and young adults– since 2/21/08 and 2/14/08, respectively.
  • ABC estimates that 20.5 million unique viewers watched the series finale of Lost during its 2-1/2 hour broadcast – unduplicated viewers that watched 6-minutes or more of the program.

From 12:05-1:05am, ABC’s Jimmy Kimmel Live: Aloha to Lost generated a big boost and broad exposure to the show, up by 3.22 million viewers (4.88 million vs. 1.66 million) and by 2.04 million in Adults 18-49 (2.73 million vs. 690,000) over its late-night average this season.  In fact it was JKL’s 3rd-largest ever Adult 18-49 audience (any telecast), behind only its 2 post-Super Bowl airings.

blog comments powered by Disqus