via press release:
“Nightline” JESSE JAMES INTERVIEW POSTS RECORD VIEWERSHIP ACCORDING TO FAST AFFILIATES BEST TOTAL SINCE 2005 RELAUNCH HIGHEST NUMBER SINCE MARCH 2003
ABC News “Nightline’s” time period performance posted its highest total viewership since the program’s re-launch in 2005 according to Nielsen fast affiliate time period data for Tuesday, May 25, 2010. Featuring an exclusive interview with Jesse James, “Nightline’s” time period performance was 6.817 million Total Viewers, which mark’s the program’s highest Total Viewer delivery for a single night since March 21, 2003.
“Nightline’s” time period performance posted a 2.29 rating in Adults 25-54 and a 1.70 rating among A18-49. In comparison, NBC’s “Tonight Show” time period performance was 3.692 million Total Viewers, 1.43 rating among Adults 25-54, and 1.09 rating among Adults 18-49. The time period performance for CBS’ “Late Show with David Letterman” was 3.454 million Total Viewers, 1.21 rating among A25-54, and .91 rating for A18-49.
In addition to airing the highly anticipated interview with Mr. James last night, the ABC Network also enjoyed a high performing night with the “Dancing with the Stars” finale.
*Fast Affiliate data is time period based. When the national numbers are released, it will be a true reflection of the program's performance.
Source: The Nielsen Company. Live +SD fast affiliate time period data for May 25, 2010 & Final Live data for 3/21/03-12/25/05.
This is one of those moments where as an American I want a paper bag placed over my head. THIS is what gets people to tune into the news….Gross.
Lucky Nightline. A new scandal, in which Sandra Bullock's name was mentioned, is coming down the pipe as alleged by the reliable National Enquirer.
Why Nightline? ABC could've had him on a special 20/20 tonight at 10pm and try to really hold on to the 3rd spot for the season!
Didn't the Iraq war start on March 19, 2003 which means Nightline got its highest rating since then with the JJ interview? How sad, considering everything else they've reported on during the past seven years.
I agree this is so not hard news, it's just a stupid gimmick to boost ratings.
I would have thought James would have went on Leno, and Leno saying “What were you thinking?”
* then a slap on the head *
Wow the least news worthy thing Nightline has done all year and that is what gets them the big ratings….. I really hope this isn't a trend. Nightline is probably the smartest news program out there, it blows out anything cable news put up.
Wow the least news worthy thing Nightline has done all year and that is what gets them the big ratings….. I really hope this isn't a trend. Nightline is probably the smartest news program out there, it blows out anything cable news put up.