Univision Set to Finish May Sweeps Ahead of CBS, NBC and All Cable With Adults 18-34 in Primetime

Categories: Network TV Press Releases

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May 26th, 2010

via release:

UNIVISION SET TO FINISH COMPETITIVE MAY SWEEP AS #3 NETWORK IN PRIMETIME AMONG ALL ADULTS 18-34, BEATING CBS, NBC AND ALL CABLE NETWORKS

Network Takes #1 Spot On Friday Nights Among All Adults 18-49 and Adults 18-34, Regardless of Language

Network’s Powerhouse Primetime Novela Block Beats Popular English-Language Shows; “The Mentalist,” “NCIS: Los Angeles,” “Brothers and Sisters,” “Law And Order” and “Parenthood,” Among Other Shows in Key Demos

KMEX Univision 34 in Los Angeles is the #1 Station in Primetime in the Entire Country Among Adults 18-34, Regardless of Language


MIAMI, FL, MAY 26, 2010 – The Univision Network announced today it is set to finish the competitive May 2010 Sweep as the #3 network in broadcast primetime (M-Sat 8pm-11pm, Su 7pm-11pm), beating CBS, NBC, CW and all cable networks, among all Adults 18-34 (1.1 million), not just Hispanics. Additionally, Univision ranked as the #1 network on Friday nights among all Adults 18-49 (2.2 million) and 18-34 (1.3 million), regardless of language. The network’s success continues to be driven by its primetime hit novela block which draws more viewers than a great number of popular English-language shows, among all Adults 18-49 and 18-34, not just Hispanics. In addition, according to Nielsen Station Index (NSI), during the May 2010 Sweep period, KMEX Univision 34 in Los Angeles was the most watched station in the entire country during primetime among all Adults 18-34, regardless of language.

According to Nielsen’s National People Meter (NPM), Univision once again ranked as the 5th most-watched network in broadcast primetime (M-Sat 8pm-11pm, Su 7pm-11pm) among  Total Viewers 2+ (3.6 million) and Adults 18-49 (1.9 million), not just Hispanics.

Additional May Sweep Highlights

  • This May Sweep, Univision out-performed at least one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on four out of five nights (81% or 21 out of 26 nights) among Adults 18-34 and on one out of four nights (27% or 7 out of 26 nights) among Adults 18-49.
  • The network is reporting year over year audience increases among Adults 18-34 (+4% to 1.1 million) and Persons 12-34 (+3% to 1.3 million) during broadcast prime.
  • Univision’s 8pm novela, “Hasta Que El Dinero Nos Separe” (For Love or Money) out-delivered many of the regularly-scheduled English-language television primetime programs such as:

    • Among Adults 18-34 (1.6 million)
      • ABC’s “Brothers & Sisters,” “Castle,” “Cougar Town,” “FlashForward,” “Happy Town,” “The Middle,” “Romantically Challenged,” “V” and “Wife Swap”
      • NBC’s “Chuck,” “Friday Night Lights,” “Law And Order,” “The Marriage Ref,” “Mercy” and “Parenthood

    • Among Adults 18-49 (2.7 million)
      • ABC’s “FlashForward,” “Happy Town” and “Wife Swap”
      • CBS’ “Ghost Whisperer,” “Medium” and “Miami Medical”
      • NBC’s “Chuck,” “Law and Order,” “The Marriage Ref” and “Mercy”
      • FOX’s “Kitchen Nightmares”
      • CW’s entire primetime programming line-up including “90210,” “America’s Next Top Model,” “Fly Girls,” “Gossip Girl,” “Life Unexpected,” “One Tree Hill,” “Smallville,” “Supernatural” and “Vampire Diaries
  • Last Sunday’s nail biting finale of the network’s reality competition “Nuestra Belleza Latina” (Our Latin Beauty)
    • Drew 4.0 million Total Viewers 2+, 2.1 million Adults 18-49, 1.2 million Adults 18-34 and 1.5 million Persons 12-34.
    • Was the most-viewed telecast in the program’s fourth season run among all key demographics, including Total Viewers 2+, Adults 18-49, Adults 18-34, Men 18-49, Women 18-49, Men 18-34, Women 18-34 and Persons 12-34.
    • Made Univision the #4 network, broadcast or cable, among all Adults 18-34 during the two-hour finale.
    • Generated over 1.1 million more Total Viewers 2+ than its average audience in its three-month run including 688,000 more Adults 18-49, 493,000 more Adults 18-34 and 565,000 Persons 12-34 viewers.

Source:  The Nielsen Company, NPM May 2010 Sweep-to-Date (04/29/2010-05/24/2010) vs. May 2009 Sweep (04/23/2009-05/20/2009), Broadcast Prime M-Sat 8p-11p, Su 7p-11p.  Nuestra Belleza Latina finale aired Sunday, May 23rd 2010 from 8pm-10pm. Live+SD.

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Local Markets – May 2010 Sweep

  • During the May 2010 Sweep period, Univision stations took the #1 spot in broadcast prime in the following markets:

o    Among Total Viewers 2+ in Los Angeles, Miami and Houston

o    Among Adults 18-49 in Los Angeles, Miami and Houston

o    Among Adults 18-34 in Los Angeles, Miami, Houston, Dallas and Phoenix

o    Among Persons 12-34 in Los Angeles, Miami, Houston, Dallas and Phoenix

  • During the May 2010 Sweep period, WXTV Univision 41 in New York and KMEX Univision 34 in Los Angeles led all other stations in the country by securing the #1 and #2 early evening newscasts, respectively, among all Adults 18-34, regardless of language.
  • KMEX Univision 34 in Los Angeles was the most watched late newscast in the country among Adults 18-34.
  • Univision stations delivered the #1 6pm (5pm Central) early local news, regardless of language, in the following markets:
    • Among Adults 18-49 in Los Angeles, New York (tie), Miami, Houston, Dallas, Phoenix and San Francisco
    • Among Adults 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento
    • Among Adults 25-54 in Miami, Houston, Dallas, Phoenix and San Francisco

  • Univision stations delivered the #1 11pm (10pm Central) late local news, regardless of language, in the following markets:
    • Among Adults 18-49 in Los Angeles, Miami, Houston, Dallas and Phoenix
    • Among Adults 18-34 in Los Angeles, Houston, Dallas, Phoenix and Sacramento
    • Among Adults 25-54 in Los Angeles, Miami (tie), Houston and Dallas

Source: The Nielsen Company, NSI Ratings (04/29/10-05/25/2010). #1 in the country ranking based on average impressions. Primetime is defined as ABC/CBS/NBC/IND/SLTV Mon-Sat 8P-11P/Sun 7P-11P ET/PT (Mon-Sat 7P-10P/Sun 6P-10P CT) and FOX/CW Mon-Sat 8P-10P/Sun 7P-10P ET/PT (Mon-Sat 7P-9P/Sun 6P-9P CT).  Early Local News is defined as newscasts with 6pm ET/PT start time; 5pm CT.  Late Local News is defined as newscasts with 10/11pm ET/PT start time; 9/10pm CT (includes regular newscasts only).  Live+SD.

 
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