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Wednesday Cable Ratings: Celtics/Magic NBA Playoff Averages 6.8 Million Viewers; "House Of Payne" & More

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May 27th, 2010


The Celtics/Magic NBA Playoff game was the top draw on cable Wednesday averaging just under 7 million viewers and a 3.0 adults 18-49 rating. That 18-49 rating is better than every broadcast network except Fox for the primetime period last night, and better than all but the finales of American Idol and Criminal Minds.

The rest of the Wednesday cable finals via Travis Yanan:


Top Chef Masters (10pm)
- 1.265 million viewers
- 0.9/2 HH
- 0.6/2 A18-49

Mythbusters (9pm)
- 1.172 million viewers
- 0.8/1 HH
- 0.4/1 A18-49

NBA Playoffs (8:29pm, 182 minutes)
- 6.835 million viewers
- 4.4/8 HH
- 3.0/9 A18-49

Real World Road Rules Challenge
- 0.934 million viewers
- 0.7/1 HH
- 0.6/2 A18-49
- 1.1/3 W18-34

The Ultimate Fighter (10:01pm, 64 minutes)
- 1.503 million viewers
- 1.0/2 HH
- 0.8/2 A18-49

House of Payne (10pm)
- 2.057 million viewers
- 1.3/2 HH
- 0.8/2 A18-49

House of Payne (10:30pm)
- 1.993 million viewers
- 1.2/2 HH
- 0.8/3 A18-49
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