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Cable News Ratings for Thursday, May 27, 2010

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May 28th, 2010

Live + Same Day Cable News Daily Ratings for May 27, 2010

P2+ Total Day
FNC – 1,291,000 viewers
CNN – 551,000 viewers
MSNBC – 446,000 viewers
CNBC - 209,000 viewers
HLN - 288,000 viewers

P2+ Prime Time
FNC – 2,601,000 viewers
CNN – 796,000 viewers
MSNBC – 837,000 viewers
CNBC - 189,000 viewers
HLN - 564,000 viewers

25-54 Total Day
FNC –353,000 viewers
CNN –195,000 viewers
MSNBC –128,000 viewers
CNBC – 56,000 viewers
HLN - 134,000 viewers

25-54 Prime Time
FNC – 700,000 viewers
CNN – 246,000 viewers
MSNBC –239,000 viewers
CNBC – 74,000 viewers
HLN – 225,000 viewers

35-64 Total Day
FNC – 611,000 viewers
CNN – 268,000 viewers
MSNBC 204,000 viewers
CNBC – 97,000 viewers
HLN - 154,000 viewers

35-64 Prime Time
FNC –1,228,000 viewers
CNN – 375,000 viewers
MSNBC –396,000 viewers
CNBC – 98,000 viewers
HLN –314,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 1,074,000 viewers (337,000) (576,000)
American Morning- 378,000 viewers (154,000) (220,000)
Morning Joe- 426,000 viewers (103,000) (194,000)
Squawk Box- 196,000 viewers (63,000) (108,000)
Morning Express w/ Meade- 345,000 viewers (217,000) (212,000)

5PM - P2+ (25-54) (35-64)
Glenn Beck – 2,050,000 viewers (503,000) (906,000)
Situation Room—853,000 viewers (283,000) (355,000)
Hardball w/ C. Matthews – 599,000 viewers (142,000) (253,000)
Fast Money – 175,000 viewers (a scratch w/41,000) (70,000)
Showbiz Tonight — a scratch w/113,000 viewers (a scratch w/48,000) (63,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,901,000 viewers (343,000) (796,000)
Situation Room—701,000 viewers (280,000) (322,000)
Ed Show —569,000 viewers (131,000) (263,000)
Mad Money —186,000 viewers (75,000) (79,000)
Prime News – 146,000 viewers (a scratch w/50,000) (90,000)

7PM - P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,828,000 viewers (428,000) (902,000)
John King USA – 603,000 viewers (221,000) (286,000)
Hardball w/ C. Matthews – 594,000 viewers (163,000) (317,000)
Kudlow Report – 163,000 viewers (a scratch w/30,000) (a scratch w/51,000)
Issues - 404,000 viewers (164,000) (231,000)

8PM - P2+ (25-54) (35-64)
The O’Reilly Factor – 3,343,000 viewers (873,000) (1,617,000)
Campbell Brown – 711,000 viewers (237,000) (324,000)
Countdown w/ K. Olbermann – 1,107,000 viewers (296,000) (520,000)
Marijuana Inc. – 237,000 viewers (100,000) (121,000)
Nancy Grace – 795,000 viewers (341,000) (488,000)

9 PM - P2+ (25-54) (35-64)
Hannity – 2,157,000 viewers (629,000) (1,060,000)
Larry King Live —832,000 viewers (222,000) (383,000)
Rachel Maddow Show —841,000 viewers (217,000) (374,000)
Escape from Havana — 185,000 viewers (70,000) (107,000)
Joy Behar – 456,000 viewers (127,000) (189,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—2,291,000 viewers (596,000) (996,000)
Anderson Cooper 360 — 843,000 viewers (280,000) (416,000)
Countdown w/ K. Olbermann – 562,000 viewers (203,000) (296,000)
Escape from Havana – 144,000 viewers (a scratch w/50,000) (67,000)
Nancy Grace –492,000 viewers (226,000) (294,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor - 1,579,000 viewers (531,000) (794,000)
Anderson Cooper 360 – 942,000 viewers (246,000) (278,000)
Rachel Maddow Show —495,000 viewers (185,000) (230,000)
Mad Money – a scratch w/52,000 viewers (a scratch w/19,000) (a scratch w/30,000)
Showbiz Tonight-- 312,000 viewers (152,000) (185,000)
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04  million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

 
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