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TV Ratings: So You Think You Can Dance Tops First Night Of Summer; Flash Forward Finale Fizzles

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May 28th, 2010


Scoreboard FOX Uni CBS NBC ABC CW
Rating/Share: Adults 18-49 3.0/10 1.6/5 1.6/5 1.1/3 1.0/3 0.6/2
Rating/Share: Adults 18-34 2.9/11 1.8/6 0.8/3 0.9/3 0.7/3 0.7/2
Total Viewers (million) 8.168 3.925 7.540 2.713 3.802 1.625


The premiere of Fox's So You Think You Can Dance skipped easily above the mostly repeat competition on the first night of broadcast primetime summer, while the series finale of Flash Forward tied its series low adults 18-49 rating.

The 3.0 adults 18-49 rating for the premiere of So You Think You Can Dance was up 11% from its Fall 2009 premiere, but down 12% from its summer cycle premiere ratings last May.

The series finale of ABC's Flash Forward fell 19% vs. last week to a 1.3 adults 18-49 rating tieing a series low. Apparently few were interested in the special Hollywood Salutes Matt Damon, it drew but a 0.8 rating.

NBC's 100 Questions, originally announced as part of its 2009-10 mid-season replacements, premiered with just a 0.8 adults 18-49 rating. Even with the Lenopocalypse, NBC decided not to put the show in its regular season lineup instead ordering more episodes of ratings losers like Trauma and Mercy, perhaps now we know why.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (Millions)
8:00 FOX So You Think You Can Dance (premiere) 2.7 10 7.493
ABC FlashForward (series finale) 1.4 5 5.075
CBS How I Met Your Mother (repeat) 1.1 4 4.022
NBC Community (repeat) 0.9 3 2.980
CW The Vampire Diaries (repeat) 0.8 3 1.828
8:30 FOX So You Think You Can Dance (premiere) 2.9 10 8.082
ABC FlashForward (series finale) 1.3 4 4.842
CBS Rules of Engagement (repeat) 1.3 4 4.628
NBC 100 Questions (premiere) 0.8 3 2.524
CW The Vampire Diaries (repeat) 0.8 2 1.770
9:00 FOX So You Think You Can Dance (premiere) 3.1 10 8.430
CBS CSI (repeat) 1.5 5 7.746
NBC The Office (repeat) 1.3 4 2.987
ABC Hollywood Salutes Matt Damon (special) 0.8 3 3.304
CW Supernatural (repeat) 0.5 2 1.458
9:30 FOX So You Think You Can Dance (premiere) 3.3 10 8.667
CBS CSI (repeat) 1.8 5 8.948
NBC 30 Rock (repeat) 1.2 4 2.827
ABC Hollywood Salutes Matt Damon (special) 0.8 2 3.388
CW Supernatural (repeat) 0.5 1 1.444
10:00 CBS The Mentalist (repeat) 1.9 6 10.079
NBC The Office (repeat) 1.2 4 2.634
ABC Grey's Anatomy (repeat) 0.8 2 2.997
10:30 CBS The Mentalist (repeat) 1.8 6 9.816
NBC Parks & Rec (repeat) 1.1 3 2.326
ABC Grey's Anatomy (repeat) 0.9 3 3.206

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

(78) Comments - Add Yours!

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  1. Chiefisgreat

    Only a 0.8 for 100 Questions? I was expecting the next Big Bang too.

  2. rob60990

    I think at 10:30, NBC showed Parks & Recreation.

    Yikes at 100 Questions! I guess theres no question as to why NBC is burning this off in the summer.

  3. Tom

    0.8 for 100 Questions? It's almost like NBC execs suspected something when they scheduled it in Summer….

    Otherwise, are any other nets airing new programming on Thursdays this Summer? Otherwise, there is no point in looking at these numbers until late September…

  4. stevenleitner

    100 Questions is probably NBC's lowest-rated premiere ever.

  5. I was expecting the next M*A*S*H.

  6. Julia

    I had no idea

  7. rob60990

    ABC is premiering Rookie Blue on Thursday June 24.

  8. Jackson_Mahoney

    Was there really was a show on last night called “Hollywood Salutes Matt Damon”? For what reasons was “Hollywood” saluting Matt Damon?

  9. mac35

    Looks like the move back to summer did SYTYCD well. I wonder if Fox was worried about viewer fatigue after the low ratings of the fall run?

  10. It didn't move “back” to the summer. Fox always intended to keep the summer runs. FOX spun the overnight numbers against the fall 2009 premiere of SYTYCD, and it wasn't up much (11%) but I'd guess they used that comparison because it was down versus last summer's premiere

  11. Fox moved it back to summer because of “producer fatigue”, they didn't want to do it twice a year. Otherwise, I expect they'd have had SYTYCD on for one more summer & fall.

  12. ron_0

    ” NBC 30 Rock (repeat) 1.1 3 2.326″

    I am 100% sure (I watched) that the 10:30pm ET NBC showing was “Parks & Recreation” and not “30 Rock”

  13. There will be different programming on Thursdays this summer than what aired last night, but only Fox chose to premiere before Memorial Day.

  14. It's quite clear to me that the low numbers for 100 Questions is a result of poor scheduling. Obviously 100 Questions has a lot of overlap with So You Think You Can Dance, Flash Forward, Rules of Engagement, Vampire Diaries and everything on cable at 8:30pm.

    There is no other way to explain the poor ratings.

  15. tariqq

    ouch for questions i thought it would be awful but i actually loved it

  16. Julia

    The Futon Critic confirms that it was Parks and Rec at 10:30.

  17. the report we got had it right, too — probably some copy/paste issue, but I fixed it.

  18. JR35

    That Matt Damon salute was from an organization I don't recall hearing about before- and it was the 24th such award. lol

    “FlashForward” was disappointing. To leave it like that, knowing full well that there was a strong chance that it would not get picked up- foolish.

  19. Lord_Schadenfreude

    After watching Flashforward's 2 final episodes, I can only say that it deserved the cancellation and the horrible ratings. That finale was so sloppily written, with no regards whatsoever to believability or logic or common sense, it completely drained all the characters of all their humanity and left them with nothing but stupidity, marching witlessly towards a future that nobody cares about. Good riddance.

  20. As Robert noted, SYTYCD was down (12%) from its summer premiere ratings last season, although that was nearly a week earlier in May because of the holiday timing. I have added the comparison to the post.

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