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TV Ratings: Friday Night Lights, Dateline Lead NBC to Small Victory

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May 29th, 2010

Scoreboard NBC ABC CBS FOX CW
rating/Share: Adults 18-49 1.2/4 1.0/4 0.9/3 0.7/3 0.5/2
Total Viewers (million) 4.64 4.28 3.99 2.19 1.09

NBC won the first Friday of the summer  season with a new (to broadcast) Friday Night Lights and two hours of Dateline.   It was probably even slower than normal because on top of all the repeats, it was the beginning of a holiday weekend. 

Friday Night Lights fans can shake their fists in the air and ask "why didn't NBC save that episode for a Friday when more people would be home!?"

I'm not sure whether Dateline was a repeat, an update to an old episode or new.  My program guide listed it as new and so did I.

Below is the half hourly data.  Normally I'd caution you to make sure you look at both half hours, but in this case it probably doesn't matter.

Nielsen overnight ratings for Friday, May 28, 2010:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC Friday Night Lights 1.1/5 3.96
CBS Ghost Whisperer (R) 0.9/4 3.85
ABC Wife Swap (R) 0.8/4 3.19
FOX Past Life 0.8/3 2.41
CW Smallville (R) 0.6/2 1.30
8:30 CBS Ghost Whisperer (R) 1.0/4 4.04
NBC Friday Night Lights 1.0/4 3.53
ABC Wife Swap (R) 0.8/3 2.90
FOX Past Life 0.7/3 2.23
CW Smallville (R) 0.5/2 1.14
9:00 NBC Dateline 1.2/4 4.67
CBS Medium (R) 0.9/4 3.81
ABC 20/20 0.9/3 3.70
FOX Good Guys (R) 0.6/2 2.04
CW Supernatural (R) 0.4/1 0.92
9:30 NBC Dateline 1.2/4 5.22
ABC 20/20 1.0/4 4.23
CBS Medium (R) 0.9/3 3.74
FOX Good Guys (R) 0.6/2 1.95
CW Supernatural (R) 0.4/1 1.02
10:00 ABC 20/20 1.2/4 5.40
NBC Dateline 1.2/4 5.22
CBS Miami Medical (R) 0.8/3 4.25
10:30 ABC 20/20 1.3/4 5.94
NBC Dateline 1.2/4 5.24
CBS Miami Medical (R) 0.8/3 4.27

You can see TV ratings from other recent Overnight ratings reports here.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved. Source: Marc Berman/Mediaweek.

Definitions:
Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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