Departing Campbell Brown Ratings Down Less Than Larry King Live & Anderson Cooper 360
CNN’s soon to depart Campbell Brown suffered the same or less of a % decline in both the adults 25-54 demo and average viewership through the first 5 months of 2010 than did CNN’s other primetime shows Larry King Live and Anderson Cooper 360.
Campbell Brown’s declines of 38% for both average viewership and adults 25-54 for the first five months of 2010 weren’t as bad as those of Larry King Live, and were equal to or better than the % declines for Anderson Cooper 360.
Campbell Brown is leaving over concerns about her ratings, should Larry King and Anderson Cooper be feeling any more secure?
|P 2+||P 25-54|
|Period||Program||AA (000)||AA (000)|
|Year to Year Decline||-38%||-38%|
|12/28/09-05/28/10||LARRY KING LIVE||726||187|
|12/29/08-05/29/09||LARRY KING LIVE||1223||317|
|Year to Year Decline||-41%||-41%|
|12/28/09-05/28/10||ANDERSON COOPER 360||707||213|
|12/29/08-05/29/09||ANDERSON COOPER 360||1146||367|
|Year to Year Decline||-38%||-42%|
All numbers are Live+Same Day.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.