Departing Campbell Brown Ratings Down Less Than Larry King Live & Anderson Cooper 360

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CNN’s soon to depart Campbell Brown suffered the same or less of a % decline in both the adults 25-54 demo and average viewership through the first 5 months of 2010 than did CNN’s other primetime shows Larry King Live and Anderson Cooper 360.

Campbell Brown’s declines of 38% for both average viewership and adults 25-54 for the first five months of 2010 weren’t as bad as those of Larry King Live, and were equal to or better than the % declines for Anderson Cooper 360.

Campbell Brown is leaving over concerns about her ratings, should Larry King and Anderson Cooper be feeling any more secure?

P 2+ P 25-54
Period Program AA (000) AA (000)
12/28/09-05/28/10 CAMPBELL BROWN 564 159
12/29/08-05/29/09 CAMPBELL BROWN 904 257
Year to Year Decline -38% -38%
12/28/09-05/28/10 LARRY KING LIVE 726 187
12/29/08-05/29/09 LARRY KING LIVE 1223 317
Year to Year Decline -41% -41%
12/28/09-05/28/10 ANDERSON COOPER 360 707 213
12/29/08-05/29/09 ANDERSON COOPER 360 1146 367
Year to Year Decline -38% -42%

All numbers are Live+Same Day.

Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

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